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| 研究生： |
毛志平 Mao, David |
|---|---|
| 論文名稱： |
Amazon.com 在台灣的市場研究 Amazon.com Market Research in Taiwan |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2013 |
| 畢業學年度： | 101 |
| 語文別： | 英文 |
| 論文頁數： | 30 |
| 中文關鍵詞： | Amazon.com 、市場研究 |
| 外文關鍵詞： | Amazon.com, Market Research |
| 相關次數： | 點閱：284 下載：21 |
| 分享至: |
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Amazon.com, the world’s largest online retailer has never set a foot here in Taiwan, where the market is strong and potentials are high. In this paper, we will discuss how online shoppers are like in Taiwan with 7,685 responded samples in regards to shopping experiences, amount of money spend yearly online, brand images, logistic expectations, and mobile purchase intentions. With these data analysis and consumers behavior trend, we hope to give the big picture of Taiwan market to Amazon.com executives and to have them setup operation here before it’s too late.
Executive Summary 1
1. Introduction 2
1.1. Data Collection 3
1.2. Description of the Sample 3
2. The Environment around Online Shopping 6
3. The Categories of Purchases 8
4. The Purchase & Delivery Expectations and Groupon 11
5. Mobile Device and Online Purchases 16
6. Logistic and Regulation 19
7. Amazon Web Services Potential in Taiwan 21
8. Amazon.com’s Market Position in Taiwan 22
9. Amazon.com Porter Five Forces 23
10. Summary and Recommendation 25
Reference 26
[1] 2013台灣網友網路購物行為調查，作者：陳映竹，出版年月：2013/3/1
[2] 2013台灣網友網路購物消費趨勢分析，作者：陳映竹，出版年月：2013/2/26
[3] http://medialand.com.tw/blog/article.asp?id=1436 台灣網友網路購物行為分析，作者：JanetKuan，日期：2012-12-17
[4] http://www.bnext.com.tw/article/view/tag/%E5%9C%98%E8%B3%BC/id/23831 團購市場變天：GOMAJI超越GROUPON台灣，搶下第一名寶座，數位時代網站｜撰文者：鄭緯筌 (Vista)，發表日期：2012-07-07
[5] http://www.taipeitimes.com/News/lang/archives/2013/01/26/2003553430
FSC lifts limit on mobile credit purchases
[6] http://www.engadget.com/2013/02/28/paid-apps-return-to-google-play-in-taiwan/
Paid apps return to Google Play in Taiwan after 18 months of legal wrangling Mobile
By Sean Buckley posted Feb 28th, 2013 at 5:35 AM
[7] E-Business and E-Commerce Management”, David Chafey,Third Edition
[8] http://corporate.pchome.com.tw/about_us/invent_pr.php?y=1999&pr_id=550&lang=cht 網路家庭與美國Intertop公司合作，引進eBay、Amazon到台灣
[9] http://www.bnext.com.tw/article/view/cid/145/id/27950 亞馬遜平板Kindle Fire HD前進170國，台灣依舊不在其列
