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研究生: 陳進東
Chen, Chin-Tung
論文名稱: 亞洲電子產業供應鏈移轉策略與運作—以泰國與中國射出成形中小企業為例
STRATEGIES AND OPERATIONS OF SUPPLY CHAIN RELOCATION IN THE ASIAN ELECTRONICS INDUSTRY: A CASE STUDY OF SMALL AND MEDIUM-SIZED MOLDING ENTERPRISES IN THAILAND AND CHINA
指導教授: 宋皇志
口試委員: 曲建仲
莊弘鈺
學位類別: 碩士
Master
系所名稱: 商學院 - 經營管理碩士學程(EMBA)
Executive Master of Business Administration(EMBA)
論文出版年: 2026
畢業學年度: 114
語文別: 中文
論文頁數: 159
中文關鍵詞: 亞洲電子產業中小企業供應鏈移轉制度環境策略調整韌性管理供應鏈治理跨國比較中國泰國風險管理制度理論供應鏈韌性政策支持治理機制交易成本
外文關鍵詞: Asian Electronics Industry, Supply Chain Relocation, Institutional Environment, Strategic Adaptation, Resilience Management, Supply Chain Governance, Governance Mechanisms
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  • 本研究深入分析亞洲電子產業中小企業在全球供應鏈重構與產業轉型情境下的策略調適與經營實務。以泰國和中國的射出成形企業為典型案例,透過質性深度個案研究、文獻分析與實務訪談,本研究揭示,制度環境的成熟度與政策穩定性顯著影響企業的策略取向與治理模式。
    核心發現是,企業在「生產交易成本」與「制度合規成本」之間進行權衡,進而形塑了迥異的策略選擇。中國企業傾向於制度化管理與長期技術積累,追求長遠競爭優勢;泰國企業則更側重多點佈局、彈性合作與供應鏈多元化,強調成本優化、快速回應以應對制度風險。儘管兩國企業皆追求成本控制、供應鏈韌性與市場就近策略,但在制度依賴度、治理機制及策略調整機制上呈現明顯差異。
    研究建構了「制度—策略—韌性」三位一體理論模型,指出制度環境在中介與調節企業策略實施與風險防控中扮演關鍵角色,突顯其對供應鏈韌性建構的深遠影響。本研究不僅深化了跨國供應鏈管理中制度與交易成本理論的整合應用,更為提升企業韌性與政策制定提供了一系列策略與政策建議,涵蓋了制度穩定性、供應體系多元化、產業鏈在地化及風險預警等關鍵面向。


    This study delves into the strategic adaptation and operational practices of Asian electronics Small and Medium-sized Enterprises (SMEs) in the context of global supply chain restructuring and industrial transformation. Using injection molding enterprises in Thailand and China as representative cases, and employing in-depth qualitative case studies, literature analysis, and expert interviews, this research reveals that the maturity of the institutional environment and policy stability significantly influence firms' strategic orientations and governance models.
    The core finding highlights that firms make a critical trade-off between "production transaction costs" and "institutional compliance costs," leading to distinct strategic choices. Chinese enterprises prioritize institutionalized management and long-term technological accumulation to achieve sustained competitive advantages, whereas Thai firms emphasize multi-point layouts, flexible collaborations, and supply chain diversification, focusing on cost optimization and rapid response to institutional risks. While both groups pursue cost control, supply chain resilience, and market proximity strategies, they exhibit notable differences in institutional dependency, governance mechanisms, and strategic adjustment approaches.
    The study develops a tripartite "Institution-Strategy-Resilience" model, which highlights how the institutional environment mediates and moderates strategy implementation and risk control, underscoring its profound impact on supply chain resilience. This research not only deepens the integrated application of Institutional Theory and Transaction Cost Theory in multinational supply chain management but also provides a series of strategic and policy recommendations for enhancing firm resilience and policy formulation, covering key areas such as institutional stability, supply system diversification, industrial chain localization, and risk early warning.

    摘 要 2
    目 次 5
    表 次 9
    圖 次 10
    第一章 緒論 11
    第一節 研究背景與動機 11
    第二節 研究目的 15
    第三節 研究問題 17
    第四節 研究範圍與限制 18
    一、研究範圍 18
    二、研究限制 19
    三、緩解措施 20
    第二章 文獻探討 21
    第一節 供應鏈移轉策略與治理 21
    一、供應鏈移轉:定義、驅動因素與類型 21
    二、供應鏈移轉策略 23
    三、供應鏈治理機制 24
    第二節 亞洲電子產業供應鏈重構背景 26
    一、亞洲電子產業的現況與挑戰 26
    二、供應鏈重構的原因與趨勢 27
    三、供應鏈轉型對中小企業的影響 28
    第三節 相關理論探討 29
    一、制度環境與政策影響 29
    二、交易成本理論與治理選擇 32
    三、風險管理與韌性提升 32
    第三章 研究方法 36
    第一節 研究設計 36
    一、研究取向:詮釋學 (Interpretivism) 36
    二、研究策略:多重個案研究 (Multiple-Case Study) 37
    三、資料蒐集方法:半結構式訪談、文件分析、以及參與式觀察 39
    四、樣本選取:目的性抽樣與理論抽樣 40
    五、資料分析方法:編碼、比較分析、以及模型建構 41
    六、研究的嚴謹性:三角驗證與成員檢閱 43
    第二節 資料來源與蒐集程序 44
    一、一次資料 (Primary Data) 44
    二、二次資料 (Secondary Data) 46
    第三節 分析方法與三角驗證程序 47
    一、資料分析流程 48
    二、三角驗證 48
    三、品質控制 (Quality Control) 49
    第四節 研究步驟 50
    一、準備階段(總計 0.5-1 個月) 50
    二、資料蒐集階段(總計 2-3 個月) 51
    三、資料分析與編碼階段(總計 1-1.5 個月) 51
    四、結果驗證與報告撰寫階段(總計 1-1.5 個月) 52
    第四章 個案實證:泰國與 中國射出成形企業的供應鏈移轉分析 54
    第一節 泰國個案詳述與策略實踐 54
    一、個案A(T01) 55
    二、個案B(T02) 63
    三、泰國市場雙重路徑:個案A與個案B治理與韌性策略 71
    第二節 中國個案詳述與策略實踐 78
    一、個案C (C01) 78
    二、個案D (C02) 85
    三、中企在泰雙重路徑:個案C與個案D治理與韌性策略 92
    第三節 跨國比較:制度、策略與治理差異 101
    一、策略層面比較 102
    二、制度環境比較 107
    三、治理機制比較 112
    四、制度-成本互動模型 116
    第五章 綜合討論與理論模型建構 121
    第一節 制度—策略—韌性關聯模型 121
    一、模型核心概念 121
    二、制度環境對企業策略的影響 122
    三、企業策略對韌性建構的影響 123
    四、模型框架與動態關聯 124
    五、制度、策略與韌性關聯模型綜合矩陣分析 125
    第二節 主要發現 126
    一、制度成熟度與穩定性是企業策略選擇的關鍵前提 127
    二、制度與成本互動決定企業決策模式 128
    三、治理機制的選擇受制度背景與策略目標的影響 128
    四、韌性建構路徑具有多元性,並受策略選擇的塑造 129
    五、共通的驅動因素與趨同的治理機制 129
    第六章 結論、政策意涵與實務建議 131
    第一節 結論 131
    一、關於策略選擇與成本應對: 131
    二、關於制度環境與治理權衡: 131
    三、關於風險因素與應對機制: 131
    四、關於供應鏈韌性建構: 132
    五、關於政府政策與制度作用: 132
    第二節 政策與實務建議 132
    一、政策制定者的建議:打造有利於韌性建構的生態 132
    二、企業經營者的建議:因應環境,構建核心競爭力 135
    第三節 研究貢獻與未來研究方向 137
    一、研究貢獻 137
    二、未來研究方向 139
    第四節 研究限制 141
    一、研究範圍與案例選擇的局限性 141
    二、資料來源與外部驗證的挑戰 142
    三、質性研究方法的固有局限 142
    四、時效性與動態性捕捉的挑戰 143
    參考文獻 144
    附錄(X01/X02/X03) 149
    一、訪談大綱 (X01) 149
    二、訪談表單(X02) 152
    三、編碼分類 (X03) 157

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