1. Executive Summary 1
1.1. Mission 2
1.2. Objective 2
2. Company Summary 3
2.1. Company Ownership 3
2.2. Start-up Summary 3
2.3. Business Concept 3
2.3.1. Product 4
2.3.2. Channel 4
2.3.3. Franchise 5
3. Market Analysis Summary 5
3.1. Competitor Analysis 7
3.2. Target market segment and strategy 7
4. Strategy and Implementation Summary 12
4.1. Business model 14
4.2. Marketing Strategy 16
4.2.1. Strengths 17
4.2.2. Weaknesses 17
4.2.3. Opportunity 17
4.2.4. Threats 17
4.3. Sales Strategy 18
4.3.1. Appearance 18
4.3.2. Location 22
4.3.3. Time of doing Business 27
4.3.4. Price 27
4.4. Supply Centralized - Kitchen 27
4.5. Operation (Franchise) 28
4.6. Timeline 28
5. Management 28
5.1. Human Resource Structure 29
5.2. Personnel 29
6. Financial Plan 30
6.1. Start-up Funding 30
6.2. Sales Forecast 30
6.3. Break-Even Analysis 30
6.4. Projected Profit & Loss 31
7. Reference 32
Appendix
Table: Milestone ……………………………………………………………...............33
Table: Start-up Funding ………………………………………………………………34
Table: Sales Forecast …………………………………………………………………35
Table: Profit & Loss ………………………………………………………………….36