簡易檢索 / 詳目顯示
| 研究生： |
李昕穎 Lee, Hsin-Ying |
|---|---|
| 論文名稱： |
臺灣永續展覽產業發展突破利基 Breakthrough In the Development of Taiwan’s Sustainable Exhibition Industry |
| 指導教授： |
劉秀明
Liu, Sandra |
| 口試委員: |
陳春龍
Chen, Samuel 何富年 Ho, Foo-Nin |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2021 |
| 畢業學年度： | 110 |
| 語文別： | 英文 |
| 論文頁數： | 52 |
| 中文關鍵詞： | 永續性 、台灣展覽產業 、淨零 、MEET TAIWAN計畫 |
| 外文關鍵詞： | Sustainability, Taiwan exhibition industry, Net-zero, MEET TAIWAN |
| DOI URL： | http://doi.org/10.6814/NCCU202101752 |
| 相關次數： | 點閱：183 下載：16 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
The Green MICE (meetings, incentives, conferences, exhibitions/events) project of MEET TAIWAN was awarded “Best Actions to Engage Participants on Sustainability '' by UFI in 2016. The project aimed to promote Taiwan’s sustainable exhibition industry. Albeit most stakeholders understand its importance and some of them are adopting relative approaches, there has no significant breakthrough throughout the recent eight years. Based on the results from a more structured qualitative study instrument collected from the three key industry stakeholders, exhibition organizers, exhibition halls, and decorators, we learn that they have encountered difficulties primarily from the government and the industry. Lacking goals, direction, incentive programs, support from industry partners, and financial pressure make them feel unmotivated and frustrated.
This project explored mainly the positions of the three stakeholders across the value chain and their efforts in developing sustainable exhibitions. The findings indicate that the utmost crucial tasks are to create a collaborative ecosystem that the corporate, association, and the government work toward one goal and to change the mindset of ones who are at the management levels of each stakeholder. In addition, the government could further propose revised Green MICE guidelines, incentive programs for the three key stakeholders, organize seminars and provide reports on sustainable topics. With all these, industry stakeholders would have a clearer expectation; and they could be better motivated and able to solicit more resources. Regarding the implementation, it can begin with exhibition halls, who could add sustainability-related regulations into their service contracts. Then, the exhibition organizers may establish a positive loop in the exhibition industry to better promote sustainable exhibitions.
1. Introduction 1
1.1. Problem background 1
1.2. Research rationale 2
1.3. Research objectives 3
1.4. Research methodology 4
1.5. Limitations of the research 4
2. Exhibition Industry Overview 5
2.1. Exhibition type 5
2.2. Exhibition process 5
2.3. Stakeholders in the exhibition industry 6
3. The current development of Taiwan’s sustainable exhibition industry 7
3.1. Top three stakeholders accountable for reducing carbon emissions and going sustainable 7
3.2. Green MICE project of MEET TAIWAN 8
3.2.1. Establish Green MICE guidelines 8
3.2.2. Organize Green booth decoration competitions 8
3.2.3. Organize Green MICE seminars 8
3.2.4. Encourage and help in adopting international standards 8
3.2.5. Initiate incentive program for exhibition organizers who adopt Green MICE guidelines 9
3.3. Achievements of the three key stakeholders in sustainable exhibitions 9
3.3.1. Exhibition organizer 9
3.3.2. Venue provider 11
3.3.3. Decorator 12
4. Structured instrument for companies and results 13
4.1. Data collection method 13
4.2. Structured instrument results 13
4.2.1. Exhibition organizer 13
4.2.1.1. Awareness of the sustainable exhibition trend 14
4.2.1.2. Actions in the sustainable exhibition 15
4.2.1.3. Difficulties in the promotion of sustainable exhibitions 18
4.2.2. Venue provider 19
4.2.2.1. Awareness of the sustainable exhibition trend 19
4.2.2.2. Actions in the sustainable exhibition 20
4.2.2.3. Difficulties in the promotion of sustainable exhibitions 22
4.2.3. Decorator 23
4.2.3.1. Awareness of the sustainable exhibition trend 23
4.2.3.2. Actions in the sustainable exhibition 23
4.2.3.3. Difficulties in the promotion of sustainable exhibitions 25
5. Discussions 26
5.1. The gap between stakeholders’ expectations and MEET TAIWAN’s initiatives 26
5.2. Methods to better engage stakeholders in sustainable exhibitions 27
5.2.1. Exhibition organizer 27
5.2.1.1. Position among key stakeholders and activeness in sustainable exhibitions 27
5.2.1.2. Drivers for better involvement 29
5.2.2. Venue provider 31
5.2.2.1. Position among key stakeholders and activeness in sustainable exhibitions 31
5.2.2.2. Drivers for better involvement 31
5.2.3. Decorator 32
5.2.3.1. Position among key stakeholders and activeness in sustainable exhibitions 32
5.2.3.2. Drivers for better involvement 32
6. Recommendations and conclusions 34
6.1. Encourage industry stakeholders in Taiwan to sign the Net Zero Carbon Events Pledge 34
6.2. Set up goals, roadmap, and timeline for Taiwan’s exhibition industry 35
6.3. Form a cross-company sustainable development group within TECA 36
6.4. Adjust Green MICE Project of MEET TAIWAN 36
6.4.1. Revise Green MICE guidelines 36
6.4.2. Initiate more intriguing incentive programs 37
6.4.3. Conduct research on Taiwan’s sustainable exhibition industry 37
6.5. Incorporate new regulations into contracts 37
7. References 40
8. Appendix 42
About TECA. (2021, November 16). Taiwan Exhibition and Convention Association. https://texco.org.tw/en/about/introduction
About UFI. (2021, November 10). UFI. https://www.ufi.org/about/
Apple Charges Forward to 2030 Carbon Neutral Goal, Adding 9 Gigawatts of Clean Power and Doubling Supplier Commitments. (2021, October 27). Apple News Room. https://www.apple.com/newsroom/2021/10/apple-charges-forward-to-2030-carbon-neutral-goal-adding-9-gigawatts-of-clean-power-and-doubling-supplier-commitments/
Global Economic Impact of Exhibitions. (2019, December). UFI and Oxford Economics. https://s3.amazonaws.com/tourism-economics/craft/Case-Studies-Docs/Global_Economic_Impact_of_Exhibitions_Dec2019.pdf
Global Economic Impact of Exhibitions. (2020, June). UFI and Oxford Economics. https://www.ufi.org/wp-content/uploads/2020/06/Global_Economic_Impact_of_Exhibitions_Jun2020.pdf
Green MICE Project of MEET TAIWAN, Best Actions to Engage Participants Around Sustainability. (2021, November 16). Taiwan External Trade Development. https://www.ufi.org/wp-content/uploads/2016/05/SD_2016_TAITRA_with-all-appendices.pdf
ISO 20121 Sustainable Events. (2021, November 13). International Organization for Standardization. https://www.iso.org/iso-20121-sustainable-events.html
Net Zero Carbon Events. (2021, November 14). Joint Meetings Industry Council. https://netzerocarbonevents.org/initiative/
Net Zero Carbon Pledge for the Events Industry. (2021, November 14). Joint Meetings Industry Council. https://netzerocarbonevents.org/the-pledge/
The Paris Agreement. (2021, November 1). United Nations Framework Convention on Climate Change. https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement
PAS 2060 carbon neutrality. (2021, November 13). The British Standards Institution. https://www.bsigroup.com/en-GB/pas-2060-carbon-neutrality/
Status of Sustainability in the Exhibition Industry. (2021, July). UFI and Explori. https://www.ufi.org/archive-research/status-of-sustainability-in-the-exhibition-industry-july-2021/
The UFI Report on Best Practices in Sustainability. (2016). UFI and Greenview. https://www.ufi.org/wp-content/uploads/2016/10/UFI_Best_Practices_In_Sustainability_Report.pdf
The 17 Goals. (2021, November 2). United Nations. https://sdgs.un.org/goals
106年會展活動導入綠色會展指南獎勵措施. (2021, October 17). MEET TAIWAN. https://www.meettaiwan.com/mtfiles/mt//menu/201703/1489118118158-1.pdf
會展產業基本運作流程、管理模式與價值鏈. (2021, October 15). http://it.csu.edu.tw/wSite/public/Attachment/f1436173445756.pdf
臺灣優勢 (2021, October 20). MEET TAIWAN. https://www.meettaiwan.com/zh_TW/menu/M0000239/%E8%87%BA%E7%81%A3%E5%84%AA%E5%8B%A2.html
