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研究生: 李睿琳
Lee, Yaereem
論文名稱: 媒體懷舊中享樂感與欣賞感對於幸福感的影響:檢視臉書與IG中「我的這一天」
The role of eudaimonia and enjoyment on well-being from media-induced nostalgia: A look at the “On This Day” feature on Facebook and Instagram
指導教授: 林日璇
Lin, Jih-Hsuan Tammy
口試委員: 韓義興
Han, Yi-Hsing Paul
劉文英
Liu, Wen-Ying
學位類別: 碩士
Master
系所名稱: 傳播學院 - 國際傳播英語碩士學位學程(IMICS)
International Master's Program in International Communication Studies(IMICS)
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 142
中文關鍵詞: 媒體引發的懷舊「我的這一天」社交媒體臉書Instagram享樂感欣賞感回想分享情緒幸福感
外文關鍵詞: media-induced nostalgia, “On This Day”, social media, Facebook, Instagram, enjoyment, eudaimonia, recalling related others, sharing emotions, well-being
DOI URL: http://doi.org/10.6814/NCCU202100736
相關次數: 點閱:206下載:83
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  • 針對懷舊議題的研究,發現長期暴露於媒體,將會觸發人類過往與媒體互動的相關記憶,此現象稱為媒體引起的懷舊之情(MIN)。現今的社群網絡平台 (SNS) 儼然已成為了一種數位日記,它使記憶更易於被喚起且更難以忘懷。演算法透過「我的這一天」功能,觸發了用戶的回憶,更是引起了各種不同的情緒,包括懷舊,進而使人在這個過程中產生享樂感,以及對生活各個面向的欣賞之情(即欣賞感)。同時,人們可能會回憶起與這些記憶相關的人、事、物,並與之分享情緒,這與那些選擇不回憶或不分享情緒的人對於幸福感的獲得,產生強烈的對比。此外,過往的研究已經發現懷舊、享樂感、欣賞感和幸福感之間存在一定程度的關聯性。
    本研究藉由Facebook和 Instagram 上的「我的這一天」功能對 MIN 進行研究,其中著重探索用戶在看到這些回憶、與之相關的其他人以及情感體驗的分享之過程中,影響個人的享樂感和欣賞感的方式,進而影響他們的整體幸福感。因此,本研究提出,MIN 透過享樂和欣賞之情促進幸福的感知,觸動憶起與他人相關的往事和誘發分享的情緒將會影響 1) MIN 與享樂感,2) MIN 與欣賞感之間的關係。研究結果顯示,那些會回憶與他人過往有關的人較缺乏享樂感,並強化了MIN對享樂感的影響。而情緒的分享削弱了MIN對享樂感的作用,同時卻提升了 MIN 對欣賞之情的感知。


    Studies on nostalgia have found that media exposure can trigger memories related to media, also known as media-induced nostalgia (MIN). Social networking sites (SNS) are becoming digital diaries that make memories more accessible and harder to forget. Algorithms remind users about memories through the “On This Day” feature, which can trigger various emotions, including nostalgia, and produce feelings of enjoyment and appreciation of various aspects of life (i.e., eudaimonia). At the same time, individuals may recall others related to the memories and share their emotions with them, which can impact their well-being in different ways than those who do not recall others or share their emotions. Previous studies have found associations between nostalgia, enjoyment, eudaimonia, and well-being.
    This study looked at MIN through the “On This Day” feature on Facebook and Instagram, particularly exploring how seeing these memories, recalling related others, and sharing the emotional experiences impact the enjoyment and eudaimonia individuals feel, ultimately impacting their overall well-being. This study proposed that MIN contributes to well-being through enjoyment and eudaimonia, with recalling related others and sharing emotions influencing the relationship between 1) MIN and enjoyment, and 2) MIN and eudaimonia. Results indicated that those who recalled related others more experienced less enjoyment. At the same time, recalling related others strengthened the effect of MIN on enjoyment, while sharing emotions weakened the effect of MIN on enjoyment. Additionally, sharing emotions strengthened the effect of MIN on eudaimonia.

    Acknowledgement i
    Abstract iii
    Table of Contents v
    List of Figures vii
    List of Tables vii
    Chapter 1 Introduction 1
    1.1 Research Background 1
    1.2 Research Purpose 4
    1.3 Research Objectives 5
    Chapter 2 Literature Review 6
    2.1 Nostalgia 6
    2.1.1 Media-Induced Nostalgia (MIN) 8
    2.2 Social Media 10
    2.2.1 “On This Day”12
    2.3 Well-being 14
    2.3.1 Subjective Well-Being 15
    2.3.2 Psychological Well-Being 16
    2.3.3 MIN and Well-Being 17
    2.4 Media Entertainment 18
    2.4.1 Enjoyment 19
    2.4.2 Eudaimonia 22
    2.5 Moderating Variables 25
    2.5.1 Recalling Related Others 26
    2.5.2 Sharing Emotions 28
    2.6 Control Variables 31
    2.6.1 Active vs. Passive Social Media Use 31
    2.6.2 Nostalgic Proneness 32
    2.7 Summary 32
    Chapter 3 Method 34
    3.1 Pilot Study 34
    3.1.1 Procedure and participants 34
    3.1.2 Measures 35
    3.2 Main Study 43
    3.2.1 Procedure and participants 43
    3.2.2 Measures 45
    Chapter 4 Results 53
    4.1 Enjoyment and Eudaimonia 53
    4.1.1 Dimensions of Enjoyment and Eudaimonia 53
    4.1.2 Mediation Effects 54
    4.1.3 Effects of enjoyment and eudaimonia 55
    4.2 Moderated Mediation 57
    4.2.1 Mediation of Eudaimonia 58
    4.2.2 Mediation of Enjoyment 61
    Chapter 5 Discussion and Conclusion 69
    5.1 Limitations and Future Research 77
    5.2 Contributions of Study 80
    References 82
    Appendix A: Pilot Study Questionnaire 96
    Appendix B: Main Study Questionnaire 121

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