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| 研究生： |
許讚起 Her, Chan-Ki |
|---|---|
| 論文名稱： |
探討在越南的韓國製造和金融公司之管理策略 The study of management strategies through analysis of Korean manufacturing and financial companies in Vietnam |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
連賢明
Lien, Hsien-Ming 陳妍蒨 Chen, Yen-Chien |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2019 |
| 畢業學年度： | 107 |
| 語文別： | 英文 |
| 論文頁數： | 99 |
| 中文關鍵詞： | 越南 、海外進入 、新韓銀行 、三星 、管理策略 |
| 外文關鍵詞： | Vietnam, Oversea entering, Shinhan, Samsung, Management strategies |
| DOI URL： | http://doi.org/10.6814/THE.NCCU.IMBA.006.2019.F08 |
| 相關次數： | 點閱：66 下載：0 |
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Since the introduction of the Ðổi Mới reform policy in 1986, Vietnam has been pursuing economic development policies through the market opening. In particular, Vietnam signed the Bilateral Trade Agreement (BTA) with the United States in 2001, joined the World Trade Organization (WTO) in 2007, and signed a free trade agreement (FTA) with neighboring East Asian countries. In addition, the legal and institutional devices have been developed and developed to supplement the scarce domestic capital. As a result, not only did Vietnam achieve a high annual growth rate of 6.83% per year between 1990 and 2017, but per capita income rose five times during this period.
Korea and Vietnam maintain a special and close relationship both historically and economically. The Korean government's dispatch of the Vietnam War in the 1960s~1970s has contributed greatly to the recovery and growth of the Korean economy. Since the normalization of diplomatic relations between Korea and Vietnam in 1992, Korea's Foreign Direct Investment (FDI) has increased. As a result, Vietnam has grown into an important trade and investment partner in Korea and is expected to grow into an important cooperation partner in various fields in the future.
In the past, Korean companies' entry into the overseas market was centered on the Chinese market. However, recently, China has abolished the exception for foreign companies by raising the corporation tax rate and strengthening the union rights for foreign companies. Therefore, the importance of the Vietnamese market is increasing rapidly to replace China. In this paper, we analyze the business situation of Korean companies in Vietnam through case studies of Korean manufacturing companies and financial companies in Vietnam and draw up management strategies to help Korean companies to present mid to long-term management strategies in the Vietnamese market.
1. Introduction 1
1.1. Background and purpose of the study 1
1.2. Research method and composition 3
2. Theoretical considerations 5
2.1. Concept of overseas market entry 5
2.2. Overseas market entry modes 6
2.2.1. Export modes 8
2.2.2. Contractual Entry modes 10
2.2.3. Foreign direct investment(FDI) 15
2.3. Motivation of overseas market entry 18
3. Economic status and FDI trends in Vietnam 22
3.1. Vietnam’s economic status 22
3.2. Vietnam’s economic vision and planning 26
3.3. Foreign Direct Investment in Vietnam 31
4. The case of Korean companies' entry into Vietnam 40
4.1. Samsung Electronics 40
4.1.1. Company Overview 40
4.1.2. Background of Samsung's entry into the Vietnam 45
4.1.3. Samsung's Management Strategy in Vietnam 49
4.1.4. Recent Issues and Implications 50
4.2. Shinhan Financial Group 55
4.2.1. Company Overview 55
4.2.2. Background of Shinhan Financial Group's entry into the Vietnam 62
4.2.3. Samsung Financial Group's Management Strategy in Vietnam 65
4.2.4. Recent Issues and Implications 68
5. Explore management strategies 74
5.1. common management strategies 74
5.1.1. Localization through middle manager development 74
5.1.2. Merge and acquisition through understanding of law and Institution 76
5.1.3. Building a business network through strengthening relationships (tình cảm) 78
5.2. Manufacturing enterprise strategy in Vietnam 79
5.2.1. Build own R&D system 79
5.2.2. Establishment of clusters through cooperation of Korea and Vietnam government 81
5.2.3. Linked production bases to nearby countries from Vietnam 83
5.3. Financial industry management strategy in Vietnam 84
5.3.1. Built an integrated credit rating system 84
5.3.2. Cooperation in the financial public sector and strategic alliances with local banks 85
5.3.3. Entering into the ASEAN market through ICT (Financial Technology) 86
5.4. Manufacturing - financial industry and government linkage strategy 87
6. Result 91
6.1. Conclusions and summary 91
6.2. Limitations and future tasks 96
7. References 97
Korean Resources
웬바동. 2009. [한국금융기업의 베트남 FDI 결정요인에 관한 연구, 우리은행 사례분석]
원중우. 2011 .[베트남 금융산업의 발전방안에 관한 연구]
권경덕. 2013. [일본기업의 베트남 진출방식]
장순섭. 2013. [베트남 경제발전과 한국-베트남 동반성장 전략에 대한 연구]
이종욱. 2013. [베트남 진출 중소제조기업의 현지화 전략에 관한연구]
이민환, 김정렬 . 2014 [동남아시아의 금융시장 구조와 기업의 자금조달 형태분석]
박정서. 2016. [韓-日 제조기업의 베트남 진출의 투자방식 비교]
김윤환 이우영 함지혜 박성은. 2016 [포스트 베트남 새로운 생산기지를 찾기 위한 연구]
IBK
은행. 2017. [베트남 은행산업과 한국계 금융기관 동향]
삼성전자. 2017 [사업보고서(2017. 12)]
주영빈. 2017 [베트남 진출 기업의 경제적 지원방안에 관한 연구]
신한금융그룹. 2018. [2017년 사업보고서]
고기윤. 2018. [한국 금융 기업의 베트남 시장 진출 방안에 관한 연구]
English Resources
Ad van Ballegooijen. 2010. [Entry Mode ‘ Attain advantage of entry mode choice’]
Kotler, Armstrong, Wong, Saunders. 2008. [Principle of marketing]
Annica Gunnarsson. 2011. [The selection of entry modes when penetrating a foreign market]
John D. Daniels, Lee H Radebaugh, Daniel P. Sullivan. 2015 [International Business]
IPEN, CGFED. 2017 [Stories of women workers in Vietnam;s electronics industry]
Shinhan Investment Corp., 2017, [Consolidated Financial Statements]
Internet Resources
http://www.sbv.gov.vn/
http://www.gso.gov.vn
http://www.cophieu68.vn/
http://www.vietcombank.com.vn/
http://www.shinhan.com.vn/
http://www.moj.gov.vn/pages/vbpq.aspx
http://www.kofia.or.kr/
https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-licensing-patents
https://www.intran.mx/contract-manufacturing-pros-cons/
https://businesstown.com/12-advantages-and-disadvantages-of-a-joint-venture/
http://m.weekly.cnbnews.com/m/m_article.html?no=123704
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