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研究生: Duygu Evren
論文名稱: 媒體危機事件扮演之角色: 以台灣印刷媒體在SARS危機為例
Mass Media in National Crises: Taiwan’s Print Media in the SARS Outbreak of 2003
指導教授: 湯京平
學位類別: 碩士
Master
系所名稱: 社會科學學院 - 亞太研究英語碩士學位學程(IMAS)
International Master's Program in Asia-Pacific Studies(IMAS)
論文出版年: 2014
畢業學年度: 102
語文別: 英文
論文頁數: 92
外文關鍵詞: public health crisis, Taiwan’s print media, media’s dilemma
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  • 媒體危機事件扮演之角色: 以台灣印刷媒體在SARS危機為例


    This study aims to explore the interaction between the media and the government during Taiwan’s SARS crisis of 2003 and observe the media’s attitude toward the government’s efforts to contain the epidemic. This paper is particularly interested understanding whether the media presented the government in a way that enabled or inhibited the government’s efforts to manage the crisis. Qualitative content analysis is used to operationalize print media’s “framing” of events. Articles are collected from two print media outlets, China Post and Taipei Times.

    Table of Contents

    1. Background and Introduction .……………………………………………………...1
    1.1 Infectious Diseases and Their Continued Relevance ……………………………1
    1.2 Introduction ……………………………………………………………………...3
    2. Literature Review …………………………………………………………………..6
    2.1 Theoretical Framework ………………………………………………………….6
    Agenda Setting and Framing ………………………………………………….....6
    2.2 The Media's Dilemma …………………………………………………………...8
    Supportive Media Coverage of Government Control Efforts..…………………...9
    Critical Media Coverage of Government Control Efforts…….…………………11
    Business Incentives……………………………………………………………...11
    Journalistic Responsibility……………………………………………………....12
    Uncertainty and Dividing Effect………………………………………………...13
    3. Methodology ……………………………………………………………………...16
    3.1 Research Question ……………………………………………………………...16
    3.2 Qualitative Content Analysis …………………………………………………...17
    Deductive Content Analysis ……………………………………………………18
    Inductive Content Analysis …………………………………………………….20
    3.3 Process ………………………………………………………………………….21
    Print Media and Article Selection ……………………………………………...21
    Time Frame …………………………………………………………………….23
    4. Presentation and Interpretation of Data …………………………………………...24
    4.1 Theme 1: Successful Control of Outbreak ……………………………………..24
    Subcategory 1: Confidence in Taiwan’s Capabilities …………………………..24
    Subcategory 2: Government Reaching Out to its Citizens ……………………..32
    4.2 Theme 2: Promoting Taiwan’s Cause in the International Arena ………………34
    Subcategory 1: Taiwan’s WHO bid …………………………………………….34
    Subcategory 2: Taiwan’s Protest Against International Discrimination ………..38
    4.3 Theme 3: Favorable Comparison of Taiwan’s Management Capabilities ……...40
    4.4 Theme 4: Mismanagement of the Outbreak ……………………………………46
    4.5 Theme 5: Disunity Among Government Bodies ……………………………….56
    4.6 Theme 6: Sensationalist Stories ………………………………………………..60
    Subcategory 1: Human Interest Stories ………………………………………...60
    Subcategory 2: Disruptive Public Behavior and Panic ………………………...62
    5. Results and Analysis ………………………………………………………………72
    5.1 Results of the Study …………………………………………………………….72
    5.2 Analysis of the Findings ………………………………………………………..77
    5.3 Implications of Sampling……………………………………………………….78
    6. Conclusion ………………………………………………………………………...80
    6.1 Overview ……………………………………………………………………….80
    6.2 Concluding Remarks …………………………………………………………...81
    7. References ………………………………………………………………………...84
    8. Appendix…………………………………………………………………………..88

    7. References

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