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| 研究生： |
何浩宇 Ho, Leo |
|---|---|
| 論文名稱： |
大方眾籌創業計畫書 DaoFund.com |
| 指導教授： |
劉秀明
Liu, Sandra |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2017 |
| 畢業學年度： | 105 |
| 語文別： | 英文 |
| 論文頁數： | 61 |
| 中文關鍵詞： | 區塊鏈 、透明度 、群眾募資 |
| 外文關鍵詞： | DaoFund.com |
| 相關次數： | 點閱：51 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
Transparency has been one of the most important factors/concerns affecting donations. Donors are not sure where their money goes and the difficulty of finding such information makes them hesitate on making donations. On the other hand, NPOs are haunted by lack of donation, governments scratch their heads on regulating the governance of NPOs, and academia find it difficult to collect donation-related data for research purpose.
Blockchain, the upstart technology that backs up bitcoin and other cryptocurrencies, is born to solve the trust issue among different parties by providing ultimate transparency. However, adopting a new technology is never easy. Some traction needs to be in-place to engage people on technology adoption. Fortunately, the same technology that pulls people together is also the technology that will be able to build up the community and making a bigger social impact. DaoFund.com is funded with making social impact in mind by bringing aforementioned technologies to the society.
1. Introduction 1
1.1. Blockchain 2
1.2. From Involvement to Engagement 4
1.3. Community 5
1.4. Crowdfunding 6
2. Market 8
2.1. Industry Trend 8
2.2. Customer Unmet Demand 9
2.3. Market Potential 11
3. Competitive Analysis 14
3.1. Competitors 14
3.1.1. Crowdfunding Platform 14
3.1.2. Online Donation Platform 15
3.1.3. Big Nonprofit Organization 16
3.2. SWOT Analysis 17
3.2.1. Strengths 17
3.2.2. Weakness 17
3.2.3. Opportunities 18
3.2.4. Threats 19
4. DaoFund.com 20
4.1. Our Mission 20
4.2. Our Service 20
5. Marketing Strategy 25
5.1. Target Segment 25
5.2. Customer Awareness Strategy 25
5.3. Customer Acquisition Strategy 27
5.4. Customer Retention Strategy 30
5.5. Customer Journey and Touch Points 31
5.6. Business System 34
5.6.1. Blockchain Platform Provider 34
5.6.2. Social Network 36
5.6.3. Payment Processor 37
5.6.4. Fundraiser 37
5.6.5. Government Authority 38
5.7. Pricing Strategy 39
6. Management 41
6.1. Demography 41
6.2. Organization Structure 41
6.3. Operational Process 44
6.3.1. Project Checkup Process 46
6.3.2. Project Creation Process 46
6.3.3. Meetup Arrangement Process 46
6.4. Project Timeline 47
7. Financial Plan 49
7.1. Startup Expense and Capitalization 49
7.2. Financial Projections 49
7.2.1. Profit and Loss Projections 50
7.2.2. Cash Flow and Pro Forma Balance Sheet 53
8. Roadmap 56
8.1. NPO’s Sourcing Partner 56
8.2. Virtual Currency Donation 56
8.3. Micro Donation 56
8.4. AI-powered Donation Match 57
9. Conclusion 58
Reference 60
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• The First Government To Secure Land Titles On The Bitcoin Blockchain Expands Project, Forbes, APR 20, 2017.
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• Nasdaq’s Blockchain-Based Securities Platform Records First Transaction, The Wall Street Journal, Dec 30, 2015
• 2016 Charitable Giving Report, Blackbaud Inc., 2016.
• flyingV 2015 年度數據回顧，https://report.flyingv.cc/annual/2015/number，2016。
• Greater transparency would spur charitable donations: Survey, Image Canada, Nov. 15, 2016.
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• Transaction record, https://blockchain.info/address/1CzpppydnGN5dQN7iBnZbmm5RXreu7hrHW, Blockchain.info.
• Snapshots from website, https://blog.kissmetrics.com/facebook-social-plugins/.
• “The great chain of being sure about things”, The Economist, Oct 31st 2015.
• “Donor Retention: What Do We Know and What Can We Do About It?”, Adrian Sargean, 2008, Indiana University
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• 2011~2015台灣群眾募資大事記(https://annual-report.crowdwatch.tw/2015#intro-section)，群眾觀點Crowd Watch，2016
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