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| 研究生： |
梁克成 Christian Largaespada |
|---|---|
| 論文名稱： |
在尼加拉瓜馬那瓜市建立機場與市區間之捷運服務的商業企劃書 Business plan for a shuttle service between the airport and city downtown in Managua, Nicaragua. |
| 指導教授： |
吳文傑
Jack Wu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 59 |
| 中文關鍵詞： | 尼加拉瓜 、馬那瓜市 、機場 、市區 、捷運服務 、商業企劃書 |
| 外文關鍵詞： | Nicaragua, Managua, airport, city downtown, shuttle servic, Business plan |
| 相關次數： | 點閱：69 下載：16 |
| 分享至: |
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在尼加拉瓜馬那瓜市建立機場與市區間之捷運服務的商業企劃書
Business plan for a shuttle service between the airport and city downtown in Managua, Nicaragua.
1. Nicaragua 1
1.1. Population 2
1.2. Economy 3
1.3. Tourism 5
1.4. The city of Managua 6
1.4.1. Urban Planning 6
1.4.2. Public Transportation 8
1.4.3. Managua International Airport 9
2. Market Analysis 15
2.1. Business Opportunity 15
2.2. Target Market Segmentation Strategy 15
2.3. Market Size 17
2.4. Market Survey 18
2.5. Competition Analysis 19
2.6. SWOT Analysis 21
3. The Company 23
3.1. Ownership and legal representation 23
3.2. Location and Facilities 23
3.3. Hours of Operation 24
3.4. Start-Up Summary 25
4. Aerobus Service 26
4.1. Description 26
4.1.1. Process Flowchart 26
4.1.2. Routes 27
4.1.3. Timetable 27
4.1.4. Fleet 28
4.1.5. Payment Methods 28
4.2. Competitive Comparison 29
4.3. Sourcing and Fulfillment 30
4.4. Technology 31
4.4.1. Maintenance 32
4.5. Further Services and Alliances 33
5. Strategy Implementation and Summary 35
5.1. Value Proposition 36
5.2. Competitive Edge 36
5.3. Marketing Strategy 37
5.3.1. Positioning Statement 37
5.3.2. Pricing Strategy 37
5.3.3. Promotion Strategy 39
5.4. Sales and Distribution Strategy 40
5.4.1. Sales Forecast 41
6. Management Summary 43
6.1. Organizational Chart 43
6.2. Management Team 43
6.2.1. Payroll, Headcount and Projections 45
7. Financial Plan 46
7.1. Break-Even Point 46
7.2. Projected Profit and Loss 48
7.3. Projected Balance Sheet 49
7.4. Projected Cash Flow 50
Appendixes 51
References 59
Nearshore, Executive Alliance, “Latin America Site Intelligence Report: Nicaragua Report”, available on: http://www.nearshoreexecutives.com/wp-content/uploads/2012/11/LASIR.Nicaragua.FINAL_.110612.pdf
Managua City Government, “General Statistics”, available on: http://www.managua.gob.ni
United Nations Fund for Children (UNICEF), “Health Statistics by Country – Nicaragua”, available on: http://www.unicef.org/infobycountry/nicaragua_statistics.html
Central Bank of Nicaragua, “2013 Annual Report”, March 2014
International Monetary Fund (IMF), “Staff Report, Press Release on the Executive Board Discussion, Statement by the Executive Director for Nicaragua”, December 2013
Nicaraguan Agency for Investment Promotion (ProNicaragua), “Country Facts”, available on: http://www.pronicaragua.org
La Prensa, “Venta de Autos Mejora un 11%”, January 2014
Instituto Nicaraguense de Turismo (INTUR), “Boletín de Estadísticas Turisticas 2012”, available on: www.intur.gob.ni/DOCS/ESTADISTICAS/Boletin_Estadisticas2012.pdf
Small Hotels Association of Nicaragua (HOPEN), available on: http://www.hotelesdenicaragua.co
La Prensa, “Managua explota sobre ruedas”, available on: http://m.laprensa.com.ni/reportajes-especiales/177860
Instituto Nicaraguense de Energia (INE), “Precios Máximos Oficiales al Consumidor de GLP”, available on http://www.ine.gob.ni/DGH/estadisticas/2014/RES_precios_2014.pdf
