隨著智慧型手機、平板電腦等行動裝置的普及，人們對即時充電的需求日益增加，尤其在外出、旅行或長時間無法接觸插座的情境下，電量不足已成為影響行動體驗的重要問題。共享行動電源因而興起，成為提供即時補電服務的重要解決方案。本研究以台灣共享行動電源服務商ChargeSPOT為個案，探討其商業模式、使用者需求及市場競爭力。
本研究目的在於分析ChargeSPOT之價值主張是否與顧客需求相適配，並提出具體改進建議。研究採用價值主張設計(Value Proposition Design)架構，以「價值地圖」與「顧客素描」為分析基礎，透過文獻分析與半結構式深度訪談，針對使用者與非使用者進行調查，探討其需求、痛點、獲益及服務體驗，進一步分析價值主張與顧客需求之適配程度。
研究結果顯示，ChargeSPOT已建立明確且具高度市場適配性的價值主張，以「即時、便利且可移動的電力解決方案」為核心，透過高密度據點、隨借隨還、自帶線材及APP與LINE整合等服務設計，有效滿足使用者即時補電需求，並進一步創造數位安全感、生活掌控感及輕量化生活等心理價值，逐漸由緊急救援工具轉型為城市行動生活的重要基礎設施。
綜合而言，ChargeSPOT現階段已成功建立以功能性價值為核心，並延伸至心理與經濟層面的多元價值體系。未來應持續優化系統穩定性與據點管理，提升計費透明度與使用安心感，同時強化信任建構、風險溝通及流程簡化，以降低非使用者的採用門檻，進一步提升整體市場價值適配與競爭力。本研究期望能為共享行動電源業者提供實務參考，協助其掌握消費者需求，促進產業持續發展。

With the widespread adoption of smartphones, tablets, and other mobile devices, the demand for on-the-go charging solutions has increased significantly. Battery depletion has become a common issue, particularly during travel, outdoor activities, or situations where access to power outlets is limited. As a result, shared power bank services have emerged as an important solution for providing convenient and immediate charging support. This study focuses on ChargeSPOT, a shared power bank service provider in Taiwan, and examines its business model, user needs, and market competitiveness.
The purpose of this study is to investigate whether ChargeSPOT's value proposition aligns with customer needs and to provide recommendations for service improvement. Adopting the Value Proposition Design framework, this study analyzes the relationship between the Value Map and Customer Profile through literature review and semi-structured in-depth interviews. Both users and non-users of ChargeSPOT were interviewed to explore their needs, pains, gains, and service experiences, thereby assessing the degree of fit between the company's value proposition and customer expectations.
The findings indicate that ChargeSPOT has established a clear and highly compatible value proposition in the market. Centered on providing an “instant, convenient, and mobile power solution,” the service effectively addresses users' charging needs through a dense network of rental stations, flexible borrowing and returning mechanisms, built-in charging cables, and the integration of both the mobile application and LINE platform. Beyond functional benefits, ChargeSPOT also creates psychological value by enhancing users' sense of digital security, control over daily life, and a lightweight lifestyle. Consequently, the service has gradually evolved from an emergency charging solution into an essential component of urban mobile infrastructure.
Overall, ChargeSPOT has successfully developed a diversified value system that extends beyond functional benefits to encompass psychological and economic value. To further enhance its value proposition and market competitiveness, the company should continue improving system stability and station management, increase pricing transparency and user confidence, and strengthen trust-building, risk communication, and process simplification. These efforts may help reduce adoption barriers among non-users and improve overall market value fit. It is hoped that the findings of this study can provide practical insights for shared power bank service providers and contribute to a better understanding of consumer needs, thereby promoting the sustainable development of the industry.

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網站部分：
1. ChargeSPOT官方網站。https://www.charge-spot.net/
2. PwC。Five key sharing economy sectors could generate £9 billion of UK revenues by 2025。https://pwc.blogs.com/press_room/2014/08/five-key-sharing-economy-sectors-could-generate-9-billion-of-uk-revenues-by-2025.html
3. 手機沒電好焦慮？共享行動電源讓你走到哪充到哪。加分誌。2022年9月7日https://www.myplus.com.tw/article-20220907/2091/1