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| 研究生： |
羅思琦 Ester Lopez Palma |
|---|---|
| 論文名稱： |
全面護理 - 認證護士助理學校 Comprehensive nursing - Certified nurse assistant school |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
徐愛恩
Hsu, Ai-En 張景宏 Chang, Ching-Hung |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2023 |
| 畢業學年度： | 111 |
| 語文別： | 英文 |
| 論文頁數： | 63 |
| 中文關鍵詞： | 洪都拉斯 、認證護士助理學校 、道德醫療照護 、教育保健服務 、認證計畫 |
| 外文關鍵詞： | Honduras, Certified nurse assistant school, Ethical healthcare practices, Educational health services, Certification program |
| 相關次數： | 點閱：420 下載：0 |
| 分享至: |
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Comprehensive Nursing is a certified nurse assistant school in Honduras that provides ethical healthcare practices and educational health services to meet the growing need for healthcare professionals in nursing. The school offers a two-year certification program that covers four modules. During the first year, students will undergo three modules that combine theory and practical skills with health care center visits. In the second year, students will experience an integrated and intensive practice under supervision in different hospitals and clinics.
The program aims to equip students with the necessary skills, knowledge, and confidence to enter the workforce as competent and compassionate nurse assistants. In addition to the certification program, Comprehensive Nursing offers continuing education courses, job placement assistance, and career counseling to prepare students for the workforce.
The school aims to positively contribute to the healthcare industry by producing skilled and ethical healthcare professionals. Comprehensive Nursing benefits its students and the broader community by providing quality education and training.
TABLE OF CONTENTS
1. Company Overview 1
1.1. Mission Statement 1
1.2. Vision Statement 2
1.3. Company Goals 2
1.4. Company Objectives 2
1.5. Keys to Success 2
1.6. Legal Form of Ownership 3
1.6.1. Company Ownership 3
2. Products and Services Overview 4
2.1. Certified Nurse Assistant Preparatory Program 4
2.1.1. Admission Process 4
2.1.2. Curriculum Overview 5
2.1.3. First-Year Curriculum Overview 6
2.1.4. Second-Year Curriculum Overview 9
2.1.5. Online Learning 10
2.1.6. Continuing Education Courses 11
2.1.7. Job Placement Assistance 11
2.1.8. Program Costs 11
3. Business Model Canvas 12
3.1. Customer Segments 12
3.2. Customer Relationships 13
3.3. Channels 14
3.4. Revenue Streams 15
3.5. Key Activities 15
3.6. Key Resources 16
3.7. Key Partners 17
3.8. Cost Structure 18
3.9. Value Proposition 19
3.9.1. High-Quality Education and Additional Services Offering 20
4. Industry Analysis 21
4.1. Economic Conditions 21
4.2. Demographics 21
4.3. The Honduran Health System 22
4.3.1 Organization and Infrastructure 23
4.3.2 Reformations to the Health Model 24
4.3.3 Regulations Environment 24
4.4. Porter’s Five Forces Model 25
4.4.1 Threat of New Entrants 26
4.4.2 Threat of Substitutes 26
4.4.3 Bargaining Power of Buyers 27
4.4.4 Bargaining Power of Suppliers 27
4.4.5 Competitive Rivalry 27
5. Market Overview 28
5.1. Demand 28
5.1.1 Need for Qualified Healthcare Workers 28
5.1.2 Need for Technical Education Programs 29
5.1.3 High Prevalence of Chronic Diseases 30
5.2. Competition 31
5.3. Target Market 31
5.4. SWOT Analysis 33
5.4.1 Strengths 33
5.4.2 Weaknesses 33
5.4.3 Threats 34
5.4.4 Opportunities 34
6. Marketing Plan 35
6.1. STP Model (Segmentation, Targeting, and Positioning) 35
6.1.1 Segmentation 36
6.1.2 Targeting 37
6.1.3 Positioning 37
6.2. Marketing Mix Strategy 38
6.2.1 Product 38
6.2.2 Price 39
6.2.3 Place 40
6.2.4 Promotion 40
7. Operational Plan 42
7.1. Pre-launch Stage 42
7.2. Launch Stage 44
7.3. Post-Launch Stage 45
8. Management Team 47
8.1. Organizational Structure 47
8.2. Roles and Responsibilities 48
8.3. Compensation and Benefits 50
9. Financial Statements 51
9.1. Start-up Costs and Funds 51
9.2. Loan 52
9.3. Income Statement 53
9.4. Break-Even Analysis 56
9.5. Cash Flow Analysis 57
10. Reference 60
11. Appendix A 62
12. Appendix B 63
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