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研究生: 周明潔
Chou, Claire
論文名稱: 產品L之藥品管理計畫執行-CG公司在台灣個案分析
Risk minimization measure implementation of product l in taiwan - case study of cg company
指導教授: 張大為
Chang, David
口試委員: 張永明
Chang, David
林怡伶
Lin, I-Ling
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2018
畢業學年度: 106
語文別: 英文
論文頁數: 43
中文關鍵詞: 產品CG公司個案分析
外文關鍵詞: Product, CG Company, Case Study
DOI URL: http://doi.org/10.6814/THE.NCCU.IMBA.020.2018.F08
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  • The case study provides an analysis of the challenges and possible solutions of implementing risk minimization measures of Product L in Taiwan. X Company is an international biopharmaceutical company which based in New Jersey, USA. Product L is one of X Company’s major product for the multiple myeloma patients, a type of blood cancer that has the death rate of 70% within 5 years of diagnosis. Product L shows significant improvement in the treatment of multiple myeloma patients; however, its well-known risk of fetus malformation, i.e. phocomelia, caused a dramatic tragedy to thousands of mothers who used this drug as sedative back in 1950s due to lack of the concept of drug safety.
    To achieve the goal of ensuring patient safety on the medication use, the solutions are proposed with strategic imperatives. By reviewing the process and challenges on the actual operations, we could know what actions and resources are needed to deliver this objective, which is to execute the risk minimization measures smoothly so that all patients can receive the treatment without risk occurred in Taiwan. The recommendations are to keep having communication with Health authority and healthcare professionals as they are two major stakeholders in the risk minimization process implementation. Also, due to the unique healthcare system in Taiwan, X Company is willing to utilizing the advanced technology to help HCPs on diminishing the administrative work in the risk minimization process.

    1. Introduction 1
    2. Company Profile 5
    2.1. Company Background 5
    2.2. Business Scope 7
    2.3. X Company structure in Taiwan 8
    3. Risk Management Plan Overview 10
    3.1. Risk Management Plan 10
    3.2. Background: the story of Risk Minimization Measures of Product L 12
    3.3. Overview of Product L’s risk minimization measures 13
    3.4. The Safety Profile of Product L 15
    4. Market Overview 18
    4.1. Taiwan blood cancer market overview 18
    4.2. Treatment overview 19
    4.3. X Company blood cancer treatment products 21
    5. Risk Minimization Measures Implementation Strategy 25
    5.1. Global Strategy 25
    5.2. Local Strategy 27
    5.3. The challenges of risk minimization implementation in Taiwan 31
    6. Conclusion and Recommendation 38
    7. Reference 43

    [1] World Health Organization, http://apps.who.int/medicinedocs/en/
    [2] Taiwan Food and Drug Administration, https://adr.fda.gov.tw
    [3] Ministry of Health and Welfare, https://www.mohw.gov.tw
    [4] Taiwan Multiple Myeloma Research Room, www.tmmrr.com
    [5] European Commission Press Release, http://europa.eu/rapid/press-release
    [6] The New England Journal of Medicine, https://www.nejm.org/
    [7] Morningstar Inc., http://www.morningstar.com/
    [8] US Food and Drug Administration, https://www.fda.gov/

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