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| 研究生： |
呂敏郎 Lu, George |
|---|---|
| 論文名稱： |
高科技研發產業全球化策略 惠普科技在台灣與大陸佈局分析 The globalization strategy of R&D in IT industry - A study of HP case in Taiwan and China |
| 指導教授： |
劉助
Liu, James |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2009 |
| 畢業學年度： | 98 |
| 語文別： | 英文 |
| 論文頁數： | 65 |
| 中文關鍵詞： | 全球化策略 |
| 相關次數： | 點閱：88 下載：0 |
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惠普科技在台灣與大陸佈局分析
When Thomas Friedman wrote the book title “The World is Flat”, it soon became the world number 1 best seller since the book vividly outlines some of the most important facts on globalization effort that influenced the corporate operation and impacts to our daily life.
When a multi-international PC maker company such as IBM starts to establish their software design center in India, there are also growing concerns of anxiety and fear from employees on job insecurity outside of US. Dell also sets up their manufacturing hub in Malaysia which executes effectively to win the local market share ever since it started to operate, while HP also established Taiwan Design Center (TDC) in year 2002. The progression of engineering resources transition outside of US is becoming a gradual trend and R&D resources development is now focusing at Asia pacific countries particularly in Taiwan and China.
Literature such as “Globalization of Corporate R&D – Implication for innovation systems in host countries” by P. Reddy” outlines the importance of the transition from historical and transactional corporate (TNC’s) prospective. However, this research is intent to analysis the practical process in detail based HP TDC success and formulates the “R&D Globalization” model which then justifies why companies are eager to have their design center setup in Taiwan or China then concludes with impacts on R&D resources availability in years to come.
TABLE OF CONTENTS I
Research Background 1
Acknowledgement 3
Chapter 1: Introduction 4
1.1 Domestic to Internationalize 11
1.2 HP Organization 12
1.3 HP Globalization 14
1.3.1 Market Growth 15
1.3.2 Efficiency 16
1.3.3 Workforce 16
1.3.4 Effectiveness 16
1.4 Value Chain Process 17
1.5 Cost Reduction 17
1.6 Customer Intimacy 18
Chapter 2 IT Research & Development Industry in Taiwan 19
2.1 Globalization definition 19
2.2 R&D Industry Trend in Taiwan 20
2.3 R&D Globalization trend in Taiwan 22
2.3.1 Government Investment 23
2.3.2 R&D Investment in High Technology Parks 24
Chapter 3 Hewlett Packard International Taiwan Design Center 26
3.1 Hewlett Packard International Taiwan Design Center (HPI TDC) 26
3.2 HPI TDC Start up 27
3.3 Transition Conclusion 31
3.4 Formulation of R&D Transition to Globalization and Forecast into future 32
Chapter 4 Globalization Challenges 33
4.1 Culture Challenge 33
4.2 Work Environment 34
4.3 Government Positioning 35
Chapter 5 Literature Investigation 37
5.1 Globalization of Corporate R&D 37
5.2 Globalization of R&D and Development Countries 39
Chapter 6 R&D Globalization Model 41
6.1 Model of Transition to Globalization 41
6.2 Pre Evaluation 41
6.2.1 Population 42
6.2.2 Education Status 44
6.2.3 Government Incentive: 44
6.2.4 Political Stability 46
6.3 Initialization 47
6.3.1 Lower R&D Investment 49
6.3.2 Grow the market 50
6.3.3 ODM partnership 50
6.3.4 Customer Intimacy 51
6.4 Implementation 51
6.5 Execution 54
6.6 Post Evaluation 56
6.7 The success of HP Globalization 58
6.7.1 Missing clarity in globalization strategic objective 59
6.7.2 Globalization in between Taiwan and China 60
Chapter 7 A Road Ahead 61
7.1 What is Next? 61
7.2 Driving Factors 65
7.3 The Road Ahead 65
None
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