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| 研究生： |
庫柏嘉 Mathilde Courbebaisse |
|---|---|
| 論文名稱： |
設置協助財務訪談的網站 Website to help prepare for financial interviews |
| 指導教授： |
何小台
Ho, Chester |
| 口試委員: |
劉助
Liu, James 吳文傑 Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2019 |
| 畢業學年度： | 107 |
| 語文別： | 英文 |
| 論文頁數： | 37 |
| 中文關鍵詞： | 網站 、財務訪談 |
| 外文關鍵詞： | Website, Financial interviews |
| DOI URL： | http://doi.org/10.6814/NCCU201900013 |
| 相關次數： | 點閱：190 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
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2Fico was born from a simple observation: there is no resource specifically dedicated to interview performance. When a candidate wishes to apply for an internship or a job in finance, he or she must look for the tools to prepare for such interviews. However, the resources available are scarce, scattered or expensive. It therefore seemed necessary and essential to propose a solution to this problem.
More and more candidates want to enter the financial professions, but few have the necessary tools to succeed. 2Fico is a website that provides many tools to help the candidates prepare for financial interviews. Based on quality expertise and a personalized approach, 2Fico is THE solution to overcome the barriers to entry that arise before successfully completing a financial interview.
2Fico is therefore part of a promising and growing market by responding to a real problem. More than an interview assistance solution, 2Fico aims to create a real community on which candidates can rely in order to succeed in their interviews. A clear, content-rich and well-designed website will allow members to easily access the information they need.
2Fico's twofold objective is to democratize access to the financial professions while gathering the necessary resources to achieve this. More than a website, 2Fico is a community project.
1. Company Introduction 1
1.1. Company overview 1
1.1.1. Introduction 1
1.1.2. Why: identify a problem 1
1.1.3. Who we are 3
1.1.4. What we do 3
1.2. Mission statement 3
1.3. Vision 3
1.4. Objectives 4
1.5. Key success factors 4
2. Business environment 5
2.1. Industry overview 5
2.1.1. French Financial industry 5
2.1.2. Focus on interviews 5
2.1.3. Candidate’s profiles 6
2.2. Key trends 7
2.2.1. More candidates 7
2.2.2. A slight democratization ? 7
2.2.3. More networking needed 7
2.3. Porter’s five forces analysis 8
2.3.1. Threat of entry by potential competitors 8
2.3.2. Threat of substitution 9
2.3.3. Bargaining power of buyers 9
2.3.4. Bargaining power of supplier 9
2.3.5. Competitive Rivalry 9
2.4. Competitors 10
2.4.1. Analysis of the competitive landscape 10
2.4.2. Positioning curve: blue ocean strategy 12
2.4.3. 2Fico vs our main competitor: different positioning strategy 14
2.5. Business opportunity 15
2.5.1. SWOT analysis 15
3. Products and services 16
3.1. Product characteristic 16
3.2. Visual identity 18
3.2.1. Our name: 2Fico 18
3.2.2. Our logo 19
3.3. Promotion strategy and advertising 19
3.4. Pricing: our competitive advantage 20
3.5. Team: expert quality 21
4. Business model Canvas 22
4.1. Value proposition 22
4.2. Customers 22
4.3. Key activities 23
4.4. Key resources 23
4.5. Key partners 24
4.6. Channels 24
4.7. Customer relationships 25
4.8. Cost structure 26
4.9. Revenue streams 27
5. Operative plan 28
5.1. Phase 1: prototype 28
5.2. Phase 2: launch promotion 28
5.3. Phase 3: post-launch ongoing activities 29
6. Financial plan 30
6.1. Assumptions 30
6.2. Cost analysis 31
6.2.1. Start-up expenses 31
6.2.2. Operative expenses 32
6.3. Revenue analysis 33
6.3.1. Sale of services 33
6.3.2. Commissions from financial institutions 33
6.4. Profit and Loss 34
7. Conclusion 35
8. Appendices 36
8.1. CV Courbebaisse Mathilde 36
8.2. Business model Canvas 37
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