1. Background information 1
1.1 What is Diabetes? 1
1.2 What is the current situation of Diabetes? 2
1.3 What is the risk for Diabetes Patients? 4
1.4 Why Diabetic patients have to eat Diabetes Cookies? 5
2. General Company Overview 6
2.1 Name of Company and Product 6
2.2 Product 6
2.3 Company Slogan: “We are diabetic friendly and we taste good to boot” 7
2.4 Vision 7
2.5 Mission: 7
2.6 R&D 7
2.7 Production 7
3. Products 8
3.1 Diabetic Snacks. 8
3.2 Initial Launching Product Line-up 9
3.3 Secret Ingredient 9
4. Consumer Survey 11
4.1 Purpose of Consumer Survey 11
4.2 Consumer Survey Material 11
4.3 Consumer Survey Group 11
4.4 Test Methodology 12
4.5 Attribute Rating 12
4.6 Consumer Survey Result 13
4.7 Consumer Survey Result Analysis and Selling Point 14
5. Marketing Plan 15
5.1 Target Universe 15
5.2 Marketing Spending (Total NTD 67,000,000) 15
6. Analysis and Forecast 20
6.1 Consumer Survey Data Conversion 20
7. Financial Overview 24
8. Future Business Expansion Plan 25
8.1 Launching Stage 25
8.2 Purpose of Business Expansion 25