The Enriching Dermatology and Aesthetics Clinic (EDAC), offering both general dermatology outpatient service in participation with National Health Insurance (NHI) and self-paid medical cosmetology service in Shulin District，New Taipei City is about to celebrate its 2-year-old birthday. The NHI business is getting on the track with stable outpatient visits; however the revenues of the cosmetology do not live up to the expectations. The business plan tries to review the company records, strategies, the competitors and market trends to propose practicable action plans to boost the revenues of the cosmetic service, while maintaining the quality and growth of NHI business.

【1】 Chun-Yen Chiu. (2011). The Relationship between Service Quality, Service Value, Customer Satisfaction, and Repurchase Intention – Example of Medical Cosmetology Clinic in Kaohsiung. EMBA Program, National Sun Yat-Sen University, Master Thesis
【2】 Stacy Fan-li Kung. (2010). A Study of the Relationships between Service Innovation and Customers Value in the Medical Cosmetic Industry. Department of Business Administration, Asia University. Master Thesis.
【3】 Shu-Fen, Chen. (2009). The Study of Factors That Affecting People’s Choice on Medical Cosmetic Clinic. Department of Industrial Management & Institute of Industrial Engineering and Management. Master Thesis
【4】 Chia-Chi, Shih. (2008). Strategy for Medical Cosmeceutical Business in Primary Dermatological Clinics – A Case Study of C Dermatological Clinic. EMBA Program, National Sun Yat-Sen University, Master Thesis
【5】 Shang-Wen, Yuan. (2008). A Study on the Innovative Business Model of Medical Cosmetic Center. EMBA Program, National Chung Hsing University, Master Thesis