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研究生： 柯睿得
Ricardo Cabrera Mendieta
論文名稱： CPSI公司在尼加拉瓜電子學習套件計畫的財務分析
Financial Analysis on the Electronic Academic Package Project of CPSI in Nicaragua
指導教授： 蔡政憲
Jason Tsai
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2014
畢業學年度： 102
語文別： 英文
論文頁數： 38
中文關鍵詞： 尼加拉瓜 、財務分析 、電子學習套件
外文關鍵詞： Nicaragua, Financial Analysis, Electronic Academic Package
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    • CPSI公司在尼加拉瓜電子學習套件計畫的財務分析

    This thesis analyses CPSI –Nicaragua Branch business plan, an enterprise that trades products from Asia to foreign markets. The study is the analytical tool used by the company to explore the options of distributing tablets to higher education students, focusing on positioning products for low economical first intake level students. The investigation conducts a financial positioning of the company perspectives entering the Nicaraguan market, considering NPV to be presented to potential investors.
    The marketing strategy implemented in this business is based on developed countries experience to provide the facility of technological and academicals tools through universities to the students. The market segment analysis shows it’s an unexplored approach to get to the customers, creating an increase value surpassing the competition. CPSI-Nicaragua can function as a business to business company. The study of the Nicaraguan market exposes that the investment opportunity is profitable; the cash flow is 25% return and a positive NPV.

    1. Motivations 1
    1.1. Objectives 2
    1.2. Mission 2
    1.3. Vision 2
    1.4. Keys to Success 3
    1.5. Company Overview 3
    1.6. Products and Services 5
    2. Macro Environments 7
    2.1. Macroeconomics 7
    2.1.1. Period 1980 to 1989 7
    2.1.2. Period 1990 – Present 8
    2.2. Education 9
    2.2.1. Period 1980 to 1989 9
    2.2.2. Period 1990 to Present 9
    3. Market Analyses 10
    3.1. Target Market Segment Strategy 11
    3.2. SWOT 11
    3.2.1. Strengths 11
    3.2.2. Weaknesses 12
    3.2.3. Opportunities 12
    3.2.4. Threats 13
    3.3. Competitive Edges 14
    3.4. Marketing Strategy 14
    3.5. Sales Strategy 15
    4. Project Proposal 17
    4.1. Target Market 17
    4.1.1. Universities 18
    4.2. Demand Projections 18
    4.3. Competitors 19
    4.3.1. Big Stores 19
    4.3.2. Small Stores 20
    5. Products 21
    5.1. Package Power 9 Pro 22
    5.2. Package Power 10 23
    5.3. Package Power 10 Pro 24
    6. Logistics 26
    7. Long-Term Plan 27
    8. Staffs 29
    9. Financials 30
    9.1. Supplier Cost 30
    9.2. Transportation Cost 30
    9.3. Accessory Price 31
    9.4. Academic Packages 31
    9.5. Cash Flow Analysis 33
    10. Conclusions 37
    References 38

    CNU. (2014, 02 15). Consejo Nicaguense de Universidades. Retrieved 02 15, 2014, from Consejo Nicaguense de Universidades: http://www.cnu.edu.ni/
    Compu-Express. (2014, 01 25). Compu-Express. Retrieved 01 25, 2014, from Compu-Express: www.compuexpress.com.ni
    CPSI EST Business Case Competition (02 15, 2014).
    Grupo Invercasa. (2014, 01 27). Grupo Invercasa. Retrieved 01 27, 2014, from Grupo Invercasa: http://grupoinvercasa.com.ni/
    Internacional Trade Map Center. (2014, 05 18). Internacional Trade Map Center. Retrieved 05 18, 2014, from Internacional Trade Map Center: http://www.trademap.org/Bilateral.aspx
    Microtec. (2014, 01 23). Microtec. Retrieved 01 23, 2014, from Microtec: www.microtec.com.ni
    Microtec. (2014, 01 13). Microtec. Retrieved 01 13, 2014, from Microtec: www.microtec.com.ni
    Sevasa. (2014, 01 20). Sevasa. Retrieved 01 20, 2014, from Sevasa: www.sevasaonline.com
    Shenzhen Sungworld Electronic CO., LTD. (2014, 01 22). Shenzhen Sungworld Electronic CO., LTD. Retrieved 01 22, 2014, from Shenzhen Sungworld Electronic CO., LTD: http://ylang168.globalimporter.net/

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