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| 研究生： |
張庭碩 Chang, Ting-Shuo |
|---|---|
| 論文名稱： |
開設舒適餐飲顧問公司商業企劃書 Business Plan For Suited Food & Beverage Consulting Co, Ltd. |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
鄭輝培
Cheng, Terry 連賢明 Lien, Hsien-Ming |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2021 |
| 畢業學年度： | 109 |
| 語文別： | 英文 |
| 論文頁數： | 39 |
| 中文關鍵詞： | 餐飲諮詢 、外送應用程式 、精選酒精飲品 、市場行銷 、新冠病毒 |
| 外文關鍵詞： | Food & Beverage consulting, delivery apps, premium alcoholic beverages, marketing strategy, Covid-19 pandemic |
| DOI URL： | http://doi.org/10.6814/NCCU202101186 |
| 相關次數： | 點閱：119 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
The Food & Beverage market in Taiwan is still growing in recent years. The increasing number of restaurants, bars, fast-food chains, and food delivery apps such as Uber eats, Food Panda and others enhance the availability to consumers, resulting in strong growth in the food and beverage industry.
Also, consumers have developed a taste for premium alcoholic beverages both import products and locals. Taiwan is a sophisticated market in which consumers are quite knowledgeable about global trends. Taiwanese appetite for high-end single malt whisky, gin, craft rum continues to fuel growth in imported alcohols.
Our business plan is to help out small and medium size restaurants to grow on revenue. It is now a very good time to start after Covid-19 pandemic. With a good post pandemic strategy, the business will rebound and booming in the future.
1. Executive Summary 1
1.1. Objectives 1
1.2. Mission 2
1.3. Business model 2
2. Company summary 3
2.1. History and background 3
2.2. Company Ownership 4
2.3. Start-up Identity 4
2.4. Segmenting and Positioning 5
2.5. Services and Products 5
3. Industry Analysis 8
3.1. Overall Food and Beverage Industry 8
3.2. Alcohol Industry 10
3.3. Industry Life Cycle for cocktail bar 11
4. Business and Marketing Strategy 13
4.1. Analysis on SWOT 14
4.1.1. Strengths 14
4.1.2. Weaknesses 14
4.1.3. Opportunities 14
4.1.4. Threats 14
4.2. Target Market 15
4.3. Marketing Plan 15
4.3.1. Make good use of social media 16
4.3.2. Provide unique theme and interactive service. 16
4.3.3. Takeout & Delivery 16
4.4. Competitors 17
5. Operations 18
5.1. Executive Team 18
5.2. Online Marketing Team 18
5.2.1. Social media 19
5.2.2. Reviews 20
5.2.3. Cooperate with local entertainment apps. 23
5.3. Post Pandemic strategy 26
6. Demand forecast and revenue Stream 29
7. Financial Analysis 31
7.1. Income Statements 31
7.2. Balance Sheets of the first three years 33
7.3. Statements of Cash Flows for the first three years 36
8. Conclusion 37
9. Reference 38
10. APPENDIX 39
中華民國經濟部 https://www.moea.gov.tw/Mns/populace/home/Home.aspx
Cravens, David W., and Nigel Piercy. Strategic Marketing. Vol. 7. New York: McGraw-Hill, 2006.
Dibb, Sally, and Lyndon Simkin. "Targeting, segments and positioning." International
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Pickton, David W., and Sheila Wright. "What's SWOT In Strategic Analysis?" Strategic change 7.2 (1998): 101-109.
Saad, Engr. Muhammad. "Marketing Management." (1995)
Funnow公司官網 https://www.myfunnow.com/
EZTABLE公司官網 https://tw.eztable.com/
Inline 公司官網 https://inline.app/zh/
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