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| 研究生： |
鄭恩旭 Jeong, Eunuk |
|---|---|
| 論文名稱： |
聯發科山寨策略成功秘訣 Second mover strategy of media tek |
| 指導教授： |
康榮寶
Kang, Yong-pao |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2009 |
| 畢業學年度： | 97 |
| 語文別： | 中文 |
| 論文頁數： | 38 |
| 中文關鍵詞： | 山寨 |
| 相關次數： | 點閱：164 下載：0 |
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聯發科山寨策略成功秘訣
Chapter 1: Introduction
1.1 Research background and motivation……………………………………………..1
Chapter 2: First Starter Advantage
2.1 Definition of first-mover advantage…………………………….………….……..3
2.2 Mechanism of first-mover advantage………………………….………………….3
2.3 Disadvantage of first-mover advantage…………………………………..………4
Chapter 3: Second-mover advantage
3.1 Definition of Second-mover advantage…………………………………………..6
3.2. Mechanism of Second-mover advantage………………………………………...6
Chapter 4: Industry Review
4.1 Structure of IC industry…………………………………………………………..8
4.2 Production process of major ICs…………………………………………………9
4.3 Horizontal Specialization of IC industry in Taiwan……………………………..14
Chapter 5: MediaTek
5.1 History of MediaTek…………………………………………………………….17
5.2 Entry period strategy – Success in CD ROM and DVD industry……………….18
5.3 MediaTek’s second-mover strategy……………………………………………..21
5.3.1 Right timing to enter into the market………………………………………….21
5.3.2 Eat “Hot small potato” smartly………………………………………………..23
5.3.3 Good location for providing prompt service to customer
with the advantage of industry cluster………………………………………..27
5.3.4 Focus on Commercialization instead of Technical advance…………………..29
5.4 Success in Chinese Mobile Market……………………………………………...30
5.5 Limitation of second mover success………………………………………...…..31
Chapter 6: Conclusion……………………………………………………………33
Reference……………………………………………………..……………………38
1. MediaTek annual report in 2007
2. Lieberman, Marvin; Montgomery, David (Summer 1988). "First-mover advantages" Strategic Management Journal Vol. 9, page 8
3. Kerin, R.A., Varadarajan, P.R., Peterson, R.A., (1992) First-Mover advantage:
A Synthesis, Conceptual Framework, and Research Propositions,
Journal of Marketing, page 35
4. Mueller, D.C., (1997) First-mover advantages and path dependence,
International Journal of Industrial Organization, 15: page 841
5. Willy Shih, Chintay Shih, Chen-fu Chien, (2008), Horizontal specialization and modularity in the semiconductor industry, page1-2
6. http://www.MediaTek.com/RM/en/corporate/index.php
7. MediaTek annual report in 2003
8. http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2007-09/11/
content_6704068.htm
9. http://web1.nsc.gov.tw/mp.aspx?mp=7, National Science Counsil’s website
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