本研究探討社群媒體與公共論述如何影響台灣花式滑冰的發展，並運用「文化迴路模型」（Circuit of Culture）分析再現（Representation）、認同（Identity）、生產（Production）、消費（Consumption）與規範（Regulation）等面向之間的互動關係。透過與二十四位活躍Facebook、PTT 與 YouTube 等社群媒體的台灣花式滑冰迷進行半結構式訪談，本研究探討粉絲如何使用社群媒體、其參與動機，以及這些行為如何影響他們對台灣花式滑冰發展的看法。研究結果顯示，社群媒體不僅是資訊交流的樞紐，也成為粉絲建構自我認同與建立社群的重要場域。受訪者提到的主要使用動機包括便利性、情感表達與社交連結，同時也指出台灣花式滑冰在基礎設施、經費與媒體能見度方面仍持續面臨挑戰。本研究說明了數位參與如何彌補體制限制下的不足之處，也顯示粉絲的參與行為有助於維繫大眾對於小眾運動（如台灣花式滑冰）的關注與文化意涵。

This study explores how social media and public discourse shape the development of figure skating in Taiwan, drawing on the Circuit of Culture framework to examine the interplay
between representation, identity, production, consumption, and regulation. Through twentyfour semi-structured interviews with Taiwanese fans active on platforms such as Facebook, PTT, and YouTube, the research investigates how fans engage with social media, what motivates their participation, and how these practices influence perceptions of the sport’s growth. Findings show that social media serves as both an information hub and a space for identity construction and community-building within a niche sporting culture. Participants emphasized convenience, emotional expression, and connection as key motivations, while also
recognizing persistent challenges such as limited infrastructure, funding, and visibility. By highlighting how online engagement compensates for institutional constraints, this study contributes to understanding how digital media sustain interest and cultural meaning in underrepresented sports like figure skating in Taiwan.

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