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研究生： 安麗莎
Aguero, Carmen
論文名稱： 在巴拉圭建立太陽能系統之商業企劃書
Business Plan: Solar Power as a Source of Energy in Paraguay
指導教授： 張大為
Chang, David
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2016
畢業學年度： 104
語文別： 英文
論文頁數： 62
中文關鍵詞： 巴拉圭 、太陽能 、商業企劃書
外文關鍵詞： Paraguay, Solar Power, Business Plan
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    • Being able to study a master’s degree abroad is a great opportunity to grow in the professional field and learn about other cultures through the people from around the world attending the program.
    First, I want to thank to the Embassy of Taiwan in Paraguay, and the International Cooperation and Development Fund (ICDF) for the opportunity I was rewarded to represent my country in this international program.
    In addition, I am especially thankful to Frank Chang, the ICDF Project Manager and to Li chi Ho, the Executive Secretary of the IMBA program for having accompanied me all throughout these two years, and for providing prompt advice on everything related to the program.
    I would like to express my gratitude to my advisor Professor David Ta-wei Chang for all the support and for sharing his invaluable knowledge about businesses and entrepreneurship.
    There are no words to express my gratitude to my brothers, sisters, family members as well as friends who have supported me at all times. I sincerely thank my mother who taught me to strive for my dreams, and I would like to thank my father from whom I have learned that humor and respect are fundamental in life.
    Taiwan has been a second home for the past two years and will forever remain in my heart. Taiwanese people have shown their kindness and goodwill from the very first day I arrived in this island, for which reason I am deeply grateful.

    Acknowledgement 1
    Abstract 2
    Table of Contents 3
    List of Figures and Tables 5
    List of Figures 5
    List of Tables 5
    CHAPTER 1: INTRODUCTION 6
    Background 6
    General Definitions 7
    Renewable Energy 7
    Types of Renewable Energy 7
    Harnessing Solar Energy 10
    Passive Solar Heating & Daylighting 10
    Solar Photovoltaic 10
    Solar Thermal Energy 12
    Concentrating Solar Power 13
    Advantages and Disadvantages of Solar Energy 14
    The Solar Energy Projects around the world. 15
    CHAPTER 2: ECONOMIC OVERVIEW 20
    Overview 20
    The Economic Situation of Paraguay 20
    The Energy Production in Paraguay 21
    Map of Location 22
    Currently Situation 22
    Target Market 24
    Competitive Analysis 25
    Social Impact 25
    Environment Impact 25
    Technology Impact 26
    Economic Impact 26
    Potential Risks 26
    CHAPTER 3: THE COMPANY OVERVIEW AND STRATEGY 28
    Vision 28
    Mission Statement 28
    Objectives 29
    Business Description 29
    Name and Logo 30
    Location 31
    Strategy and Implementation Plan 32
    Entry and Growth Strategy 32
    Marketing Plan 33
    Sales Plan 40
    Service and Customer Relationship 41
    Corporate Social Responsibility Campaign 42
    The SWOT Analysis 43
    Strengths: 43
    Weaknesses: 43
    Opportunities: 43
    Threat: 44
    Human Resources Plan 45
    Overview 45
    Responsibilities and Roles 47
    CHAPTER 4: THE IMPLICATION PLAN 49
    Operations Process 49
    Products and Vehicle 50
    Monitoring Systems 50
    Financial Plan 50
    Start-Up Budget 50
    Human Resource Budget 52
    Projected Profit and Loss Statement 53
    Projected Balance Sheet 54
    Statement of Cash Flows 55
    Net Present Value 56
    CHAPTER 5: CONCLUSION 57
    REFERENCE 58
    APPENDIX 60

    1. Indigenous Population (2002). (DGEEC) General Office of Statistics, Surveys and Censes of Paraguay. Retrieved May 5th 2016 from the website mentioned below:
    http://www.dgeec.gov.py/Publicaciones/Biblioteca/condiciones_de_vida_de_la_problacion_paraguaya/7%20Poblacion%20Indigena.pdf
    2. III National Cense of Population and Housing of Indigenous people (2012). (DGEEC) General Office of Statistics, Surveys and Censes of Paraguay, p.22, retrieved May 5th 2016 from the website mentioned below:
    http://www.dgeec.gov.py/Publicaciones/Biblioteca/censo%20indigena%202012/Pueblos%20indigenas%20en%20el%20Paraguay%20%20Resultados%20preliminares%20-%20CNI%202012.pdf
    3. Minister of Mine and Energy. Annual report from 2002 to 2014. Retrieved May 15th 2016 from http://www.ssme.gov.py/
    4. General Office of Statistics, Surveys and Censes of Paraguay (DGEEC). Annual report from 2002 to 2014. Retrieved from http://www.dgeec.gov.py/#nogo
    5. Green Power Systems.org. Solar energy. Retrieved from http://greenpowersystems.org/resources/solar-electricity/solar-hot-water-photothermal/
    6. National Renewable Energy Laboratory. (2014). Learning about Renewable Energy. Solar Photovoltaic Technology Basics. Retrieved May 16th 2016 from http://www.nrel.gov/workingwithus/re-photovoltaics.html?print
    7. The energy of change. Solar energy project. Retrieved May 20th 2016 from http://www.theenergyofchange.com/
    8. Solar Energy Systems for Small Commercial Businesses (2012). Guide to Assessing, Investigating and Contracting. The Minneapolis Saint Pail Solar Cities Program Retrieved from
    http://www.cleanenergyresourceteams.org/sites/default/files/publication_files/SmallBizSolarGuide.pdf
    9. Sites on global warming and climate Change. WUWT 2016. The Climate Change. The renewable energy. Retrieved form: https://wattsupwiththat.com/2010/11/18/ipcc-official-%E2%80%9Cclimate-policy-is-redistributing-the-worlds-wealth%E2%80%9D/
    10. Greenpeace 2016, http://www.greenpeace.org/international/en/
    11. COPwq. United Nations conference on climate change 2016, http://www.cop21.gouv.fr/en/
    12. PVTech Top 10 solar module manufactures 2015. http://www.pv-tech.org/editors-blog/top-10-solar-module-manufacturers-in-2015
    13. Introducing Project Sunroof: https://www.youtube.com/watch?v=_BXf_h8tEes
    14. Top 10 largest solar photovoltaic plants in the world 2016. https://www.imeche.org/news/news-article/top-10-solar-photovoltaic-plants-in-the-world
    15. The world’s biggest solar farms, 2015. http://oilprice.com/Alternative-Energy/Solar-Energy/The-Worlds-10-Biggest-Solar-Farms.html
    16. PV Resources: Large-scale PV Power Plants – Top50, 2015. http://www.pvresources.com/en/top50pv.php
    17. Renewable Energy world. Types of Renewable Energy. http://www.renewableenergyworld.com/index/tech.html
    18. National Geographic. Solar Energy, 2016. http://nationalgeographic.org/encyclopedia/solar-energy/
    19. World Bank. Economic situation of Paraguay 2014. http://www.worldbank.org/en/country/paraguay/overview

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