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研究生: 劉亭彣
Liou, Ting-Wun
論文名稱: 多重市場競爭與價格離散之關聯 : 以美國境內航空市場為例
Does multimarket contact matter for price dispersion in the airline industry?
指導教授: 江品慧
Chiang, Piin-Hueih
口試委員: 王信實
朱建達
學位類別: 碩士
Master
系所名稱: 社會科學學院 - 經濟學系
Department of Economics
論文出版年: 2017
畢業學年度: 106
語文別: 中文
論文頁數: 55
中文關鍵詞: 美國境內航空市場多重市場接觸相互容忍說價格離散吉尼係數
外文關鍵詞: U.S. airline industry, Multimarket contact, Mutual forbearance, Price dispersion, Gini coefficient
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  • 本文以美國境內航空市場為例,探討多重市場接觸與價格離散的關聯,並研究大型航空公司併購案前後多重市場接觸對航空公司競爭策略的影響。本研究發現:(一) 相互容忍說於併購案發生前後皆成立。(二) 相較於考量擴大市場的市佔率,航空公司更應該關注與競爭者間的競爭關係。(三) 併購案發生前後,航空公司的訂價行為都深受競爭對手的競爭策略影響。(四) 併購案發生前,因競爭者多,市場上航空公司平均市佔率的大小是航空公司可採取競爭手段重要因素之一。在最大的1000 個市場中,雖然每家航空公司的市場力量不大,航空公司仍可採取價格競爭,然若是對手間聯合懲罰,則航空公司不敢採取激進手段,且多重市場接觸越多,價格離散程度越大。而在次要競爭的市場中,則因航空公司的平均市占率是最大的1000 個市場的兩倍,因此航空公司並未有明顯競爭行為。但若考量競爭對手間的碰面次數,則多重市場接觸與不同分位價格關係為正,且多重市場接觸越多,價格離散程度越低。併購案發生後,因航空公司間彼此箝制力量大,與競爭對手間的碰面次數越多,越傾向隱性勾結,且高價位的價格上升較低價位價格多,使價格離散程度越大。


    In this paper, we discuss whether multimarket contact matters for price dispersion in the U.S. airline industry, and compare the influence of multimarket contact on airlines’ competition strategies before and after airline mergers and acquisitions. We find that: (a) Before and after the mergers, mutual forbearance exists. (b) In contrast to an airline‘s market share, the relationship between airlines and itself plays a more important role in its pricing strategy.(c) Before and after the mergers, airline companies’pricing strategies are significantly affected by their competitors’strategies. (d) Before the mergers, because of the intense competition, it is the size of the competitors‘ market share that the company decide whether to take aggressive strategies. In the top 1000 competitive markets,airline companies will take aggressive actions to get more passengers for the punishment from its competitor is an incredible threat, however, if competitors collude together, airline companies will hardly dare to cut price. And the effect of an increase in multimarket contact on price dispersion is positive and significant. In the second competitive markets, since the average market share is twice bigger than in the top 1000 markets, airlines prefer not to participate in cut-throat competition. However, if competitors collude, then airline companies will cooperate together, and the effect of an increase in multimarket contact on price dispersion is negative and significant. After the mergers, increase in contacts with competitors would facilitate mutual forbearance and increase price dispersion and higher-percentile prices will increase more than lower-percentile prices.

    表目錄 vi
    圖目錄 vii
    第一章 介紹與文獻回顧 1
    1.1 介紹 1
    1.2 文獻回顧 2
    1.2.1 美國航空市場歷年文獻回顧 2
    1.2.2 多重市場接觸相關文獻 3
    1.2.3 價格離散相關文獻 5
    第二章 產業背景 7
    第三章 資料敘述 12
    3.1 資料來源 12
    3.2 變數介紹 13
    3.3 敘述統計 22
    第四章 模型介紹 28
    4.1 追蹤資料模型(Panel Model) 28
    4.2 實證模型 29
    第五章 實證結果 30
    5.1 Replication of Ciliberto and Williams (2014) 30
    5.2 多重市場接觸和吉尼係數之關係 30
    5.3 Robustness 分析 32
    5.4 比較兩期多重市場接觸和價格的關係 32
    5.5 比較兩期在不同類型市場情況下多重市場接觸與價格的關係 34
    第六章 結論 38
    參考文獻 40
    Appendix 44
    A.1 多重市場接觸之計算方式 44
    A.2 結果之表格 46

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