本研究以臺灣語音直播平 Wave 為研究場域，探討直播互動機制如何形塑使用者的認同感與忠誠行為。語音直播因相對弱化視覺因素，提供了一個得以更聚焦觀察互動關係、陪伴感與情感連結形成歷程的研究場域，其互動關係亦不僅存在於主播與聽眾之間，更延伸至整體直播社群之中。

本研究整合互動儀式鏈理論、跨擬社會關係理論與情境式身份認同觀點，採用網路民族誌方法，透過線上參與觀察及深度訪談進行資料蒐集與分析。研究結果顯示，語音直播因具備低視覺負擔、可多工使用與長時間陪伴等特性，使其更容易融入使用者日常生活，並在反覆互動中累積情感連結。此外，Wave 的小規模直播場景使主播更易辨識並回應特定聽眾，促使跨擬社會關係中的集體互惠性進一轉化為更親密地個人互惠性，令聽眾感受到被惦記、被重視。聽眾彼亦透過共同關注焦點、共享情緒與長時間共同在場互動，逐漸形成穩定的互動儀式鏈，積累情感能量、道德標準與社群歸屬感。

研究亦發現，語音直播社群中存在明顯的動態權力圈層結構。聽眾透過長期陪伴、打賞支持、協助治理與掌握社群文化默契，逐漸累積情感型、經濟型、治理型與文化型等不同類型的權力資本，並在以主播為核心的互動場域中形成分級圈層位置。然而，擁有較高權力位置並不必然驅動忠誠行為，唯有當聽眾將自身角色內化為情境式身份認同，才會進一投入持續收聽、打賞支持與口碑推薦等忠誠行為。

整體而言，互動、情感能量、身份認同與忠誠行為之間呈現持續循環且相互強化的動態關係。 最終本研究提出語音直播互動模型，為理解直播社群運作與平台經營提供重要參考。

This study investigates how interaction mechanisms in audio live streaming shape users' identity and loyalty behaviors, using the Taiwanese platform Wave as the research context. As audio live streaming de-emphasizes visual elements, it provides a unique context for examining how interaction relationships, companionship, and emotional bonds are developed. Interaction in this setting extends beyond streamer–listener relationships to encompass the broader live-streaming community.

Drawing on Interaction Ritual Chains Theory, Trans-Parasocial relationships, and a situational identity perspective, this study employs netnography through online participant observation and in-depth interviews. The findings reveal that the low visual demands, multitasking affordances, and long-duration companionship characteristic of audio live streaming enable it to become embedded in users' everyday lives and foster emotional bonds through repeated interactions. Wave's small-scale environment further transforms collective reciprocity into personal reciprocity, making listeners feel remembered and valued. Through shared attention, emotional synchrony, and prolonged co-presence, listeners gradually develop stable interaction ritual chains, accumulating emotional energy, moral standards, and a sense of community belonging.

The study further identifies a dynamic power tier structure within audio live-streaming communities, where listeners accumulate emotional, economic, governance, and cultural capital to occupy differentiated positions in a streamer-centered interactional field. However, higher power positions do not necessarily lead to loyalty behaviors. Only when listeners internalize their role as a situational identity do they engage in loyalty behaviors such as continued listening, gifting, and recommendation.

Overall, interaction, emotional energy, identity, and loyalty form a mutually reinforcing cycle. This study contributes an integrated interaction model for audio live streaming, offering insights for community management and platform development.

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