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研究生: 楊筑鈞
Yang, Ju-Jiun
論文名稱: 在美國和台灣的健保制度下,製藥業是如何適應新的數位化的改變
How the Pharmaceutical Industry Adapts to the newly Digital regime? The Comparison Study between Taiwan and the U.S. Healthcare System
指導教授: 彭朱如
Peng, Tzu-Ju
黃國峯
Huang, Kuo-Feng
口試委員: 黃國峯
Huang, Kuo-Feng
彭朱如
Peng, Tzu-Ju
酈芃羽
Li, Peng-Yu
學位類別: 碩士
Master
系所名稱: 商學院 - 企業管理研究所(MBA學位學程)
Master of Business Administration Program(MBA)
論文出版年: 2019
畢業學年度: 107
語文別: 英文
論文頁數: 44
中文關鍵詞: 美國台灣健保制度製藥業數位化改變
外文關鍵詞: Pharmaceutical, Adapts, Digital, Comparison, Taiwan, U.S.
DOI URL: http://doi.org/10.6814/NCCU201900824
相關次數: 點閱:74下載:1
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  • The healthcare system of the United States can be seen as a complete opposite spectrum compared to the Taiwan healthcare system. Taiwan’s healthcare system focuses on providing medical help at lower costs for the current population at a high-speed rate. Whereas the United
    States is looking at providing medical assist at higher costs with the most current and higher cost medical technology. In this context, what can we define as the biggest difference between the two systems? At the same time, what are the pros and cons of each system?
    In addition, we are also going to look at how new digital innovations has taken each healthcare
    system so far in the current society. What kind of digital innovation techniques has the Taiwan medical system been implementing compared to the United States? Based on a specific case regarding an international pharmaceutical company, we can take a closer look at how exactly new
    digital techniques has taken revolution from the past until now.

    Abstract 4
    1. Introduction 4
    1.1 Research Background and Motivations 5
    1.2 Research Questions and Objective 5
    2. Literature Review 7
    2.1 Taiwan Healthcare vs U.S. Healthcare 7
    2.2 The Industry Analysis-Five Force Analysis 8
    2.3 Digital Innovations 9
    3. The U.S. and Taiwan’s Healthcare System 11
    3.1. Healthcare System Introduction 11
    3.1.1 The U.S. Healthcare System 11
    Possible Sources of health insurance 13
    Low-Income Persons’ Access to Health Insurance Coverage and Care 14
    The Affordable Care Act (ACA) 15
    3.1.2. Taiwan’s Healthcare System 16
    Taiwan Electronic Medical Record Template (TMT) 18
    3.1.3. The Comparison of the US and Taiwan’s Healthcare System 20
    3.2 Five Force Analysis 21
    3.2.1. The US Pharmaceutical Industry Analysis 21
    3.2.2. The Taiwan Pharmaceutical Industry Analysis 24
    3.2.3. Comparison of the US and Taiwan Pharmaceutical Industry Analysis 26
    4. Digital Innovations 28
    4.1. U.S. Health Digital Innovations Techniques 28
    4.2 Taiwan Health Digital Innovation Techniques 29
    4.3. The Comparison of the US and Taiwan’s Digital Innovation Techniques 32
    5. Case Study and Discussion 34
    Reference 41

    Table of Contents
    Figure - 1 (Porter 1979) 9
    Table - 1 U.S vs Taiwan. Healthcare System Comparison Chart 21
    Table - 2 Generic vs Brand-name Drugs (Dirnagl, Cocoli 2016) 25
    Table - 3 Comparison of Taiwan vs U.S. (Porter’s Five Force) 27
    Table - 4 Digital Innovation Success rate in Taiwan vs U.S. 33

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