網頁資料發掘為從全球資訊網所發現或分析而得的有用資訊。若能在訪客所留下的紀錄中，分析出這些資訊，對於經營者而言是一個重要的決策依據。入口網站幾乎僅以廣告為主要收入，如何借重網頁資料發掘技術來了解網路使用者的行為，作為加強網站內容設計與經營方向的參考，當為目前經營者所關心的重要課題。本研究將導入知識的觀點，利用商業智慧中的資料發掘技術，實際分析網站的紀錄資料，研究網頁資料發掘技術對於網站經營者的幫助，進而為企業組織帶來競爭優勢。

網站的日誌檔看似平凡無奇，然而如何從中獲取企業的求勝關鍵，相信是所有希望仰賴資訊科技的網站經營者所關切的。本研究歸納整理網站營運相關的流量指標分析、資源使用分析，與使用者活動分析，並經由實際分析網站經營者一個月內的日誌資料，歸納出流量之變化週期、流量指標之替代性、不同類別的熱門程度、網頁與停留時間的關係、分類索引服務使用者之特性等發現，進而提出對網站經營者的建議，提供企業及後續學術研究的參考。

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