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研究生: 謝濬帆
Ray Hsieh
論文名稱: 全球化市場與在地制度回應:以歐洲足球為例
Globalized Market and Adjustment From Localized Institution: Examples of European Football
指導教授: 湯京平
Tang, Ching Ping
學位類別: 碩士
Master
系所名稱: 社會科學學院 - 政治學系
Department of Political Science
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 124
中文關鍵詞: 全球化制度變遷球會管理歐洲足球
外文關鍵詞: globalization, institutional change, club management, European football
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  • 長期以來制度與發展在許多研究中被討論兩者的關係與相互影響。在全球化的衝擊下,相信自由市場促進發展的論調相對的被接納並推廣,淡化了制度的影響力,然而從歐洲足球制度變遷至今,卻沒有呈現這樣的景象。

    本研究的三個案例中,採取對市場毫無保留的俱樂部難以獲得良好表現,相對的對市場沒有完全接納或甚至拒絕市場的俱樂部,可以維持一個更加穩定的表現,過去討論運動發展時角色定位並不清楚的球會管理,將分析其利益導向與決策背後的邏輯,發現了全球化下的自由球員市場只能算是一個制度環境,而球會管理治理本身的制度選擇才是決定俱樂部發展的主因;不同的誘因結構限制了各自球會代理人的制度選擇,也直接的影響了不同治理下的俱樂部發展,進而勾勒出歐洲足球競爭的基本風貌。


    The relation and inter-influences of institutions and developments have long been the discussion in many studies. Under the impact of Globalization, many adapted and promoted the arguments that believed free market stimulated the development and lowered the weights of institutions. But from the institutional change of European football, there’s another picture.

    During the three cases of this study, club management is not vivid according to past discussions that the interest orientation and logic of decision-making will be analyzed. The free market of players is mere an institutional environment while the institutional selection behind the club management is the main point at the same time framing the development of the club. Different incentive mechanisms bounded each choice toward the institutional selection and directly influence the club development.

    第一章,緒論 1
    第一節、研究動機與研究問題 3
    第二節、文獻回顧 5
    第三節、研究方法、個案及設計 15
    第四節、章節安排 27

    第二章,制度變遷與歐洲足球 29
    第一節、歐洲足球協會聯盟與舊制度下的歐洲足球 29
    第二節、歐洲足球的制度變遷 37
    第三節、賽制簡介與球會管理類型 39

    第三章,皇家馬德里 44
    第一節、前言 44
    第二節、皇家馬德里的舊制度與發展 45
    第三節、全球化後的球會治理:佩雷斯主席與銀河艦隊 47
    第四節、球會組織的結構與誘因 56
    第五節、小結 58

    第四章,巴塞隆納 63
    第一節、前言 63
    第二節、舊制度的發展與全球化初期 65
    第三節、在地化制度對全球化的回應:拉馬西亞青訓隊的頂峰 72
    第四節、小結:全球化下的組織與制度調整 78

    第五章,拜仁慕尼黑 81
    第一節、前言 81
    第二節、舊制度內的核心人物 83
    第三節、拜仁慕尼黑與球員的連結:管理層菁英的孕育 90
    第四節、小結:全球化制度環境下的少數統治維持 97

    第六章,綜合討論 100
    第一節、回顧全球化制度變遷後的歐洲足球 100
    第二節、權力結構與球員甄補:利益交集的差異性 105
    第三節、三個個案的差異性與比較 110

    第七章,結論 114
    第一節、研究問題與發現 114
    第二節、研究貢獻與限制 117

    參考文獻 120

    表次
    表3-1近十年皇家馬德里高價差的轉會 59
    表6-1:球會制度 108
    表6-2:俱樂部架構整理 112

    圖次
    圖1-1:研究架構 15
    圖1-2:Williamson對制度經濟學的層次分析 18
    圖1-3:簡單契約架構 19
    圖1-4:對歐洲足球的建構圖 21
    圖6-1:歐洲足球發展背後的權力邏輯 113

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