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| 研究生： |
廖承中 Liao, Melvin |
|---|---|
| 論文名稱： |
一個新型態的迷你倉模式 : 結合第三方物流和線下門市的迷你倉服務 A new business model of mini-storage industry: the mini-storage combined with third-party logistics and offline shop service |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
洪為璽
Hung, Frank 何富年 Ho, Foo Nin |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2018 |
| 畢業學年度： | 106 |
| 語文別： | 英文 |
| 論文頁數： | 44 |
| 中文關鍵詞： | 商業模式 、迷你倉儲 |
| 外文關鍵詞： | Business model, Mini-storage |
| DOI URL： | http://doi.org/10.6814/THE.NCCU.IMBA.039.2018.F08 |
| 相關次數： | 點閱：75 下載：17 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
The most serious of the metropolitan in Taiwan is high house price and rental fee, because of rapid development on recent years. It will affect the quality of living seriously, especially in Taipei. A normal family on Taipei doesn’t have enough storage space due to a small house. Besides, small and medium enterprises often reduce their office space to save the rental cost in recent years. Even they move to a co-working space or business center to replace renting an own office.
So, many people living in the metropolitan have the demand to additional storage space. The mini-storage industry is just for these kinds of customer. It is a new type storage industry to offers the flexible and independent storage space for the customer. The location of warehouse is not in the far industrial area but in the business district or residential area in the city center. It will be more convenient for the near people living in these business circle or community.
Depending on this new additional service, the mini-storage industry will increase more additional value. It will enhance the revenue and gain more net income at least 30 percent. When the increasing of logistics volume, the mini-storage industry can hire more variable human powers to create higher value of every mini-storage branches.
1. Executive Summary 1
2. General Company Description 4
2.1. Mission Statement 4
2.2. Company Goals and Objectives 4
2.3. Business Philosophy 5
2.4. Describe your industry 5
2.5. Describe your most important company strengths and core competencies 6
3. canvas analysis 7
3.1. Value proposition: 7
3.2. Target audience 7
3.3. Customer relationship 8
3.4. Channel 9
3.5. Key resource 10
3.6. Key partner 11
3.7. Key actitivty 13
3.8. Revenue streams and cost structure 15
4. Marketing plan 16
4.1. Market scale analysis 16
4.2. competitor analysis 19
4.3. competitive advantage analysis 20
4.4. potential risk analysis 22
4.5. pricing strategy: 23
4.6. marketing program 24
5. Operational plan 27
6. Financial plan 30
7. Conclusion 36
8. Appendix 38
1. http://www.cnra.org.tw/edm/2016b2c.pdf, Institute for Information Industry report, 2016
2. The Self Storage Association Asia(SSAA) research report, 2016
3. The self-storage industry report in Taiwan, The Taiwan Self Storage Association, 2017
4. The e-commerce research report in Taiwan, Department of Commerce, 2016
