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| 研究生： |
沈信彥 Napat Sansathian |
|---|---|
| 論文名稱： |
在公館商圈開設經典泰式餐廳商業企劃書 Business Plan: Opening an Authentic Thai Restaurant in Gongguan Area |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
鄭輝培
Cheng, Hui-Pei 彭喜樞 Peng, Shi-Shu 吳文傑 Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2023 |
| 畢業學年度： | 111 |
| 語文別： | 英文 |
| 論文頁數： | 50 |
| 中文關鍵詞： | 泰式料理 、公館 |
| 外文關鍵詞： | Thai, Gongguan |
| 相關次數： | 點閱：41 下載：9 |
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The author of this business plan, Napat Sansathian, has been preparing to build a restaurant called Real Thai after seeing a vacuum in the Taipei market for such a business. A brand-new Thai restaurant called Real Thai will provide genuinely authentic Thai food at a price that is actually fair. Real Thai will be situated in Gongguan Area, a desirable position away from department shops.
1.0 Executive Summary 1
1.1 Motivation 2
1.2 Goals and Objectives 2
1.3 Keys to Success 2
2.0 Legal Form of Business 4
2.1 Company Location 6
2.2 Resources 8
2.3 Quality Control 8
2.4 Inventory System 9
2.5 SWOT Analyses 9
3.0 Products 13
4.0 Market Segmentation 25
4.1 Target Market 26
4.2 Competition 26
4.3 Competitive Edges 27
5.0 Marketing Strategies 27
5.1 Sales Strategies 29
5.2 Pricing Strategies 29
5.3 Sales Forecast and Milestone 29
6.0 Personnel 32
6.1 Personnel Plan 34
6.2 Contingency Plan 34
7.0 Financial Plan 37
7.1 Important Assumption 37
7.2 Projected Profit and Loss 37
7.3 Projected Cash Flow 41
7.4 Projected Balance Sheet 44
7.5 Financial Ratios 46
8.0 References 48
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[7] https://aowtakiabseafood.com/recommended/8-seafood-menus-huahin/
[8] https://fooddee.co/raandung/restaurant/detail/45927/%E0%B8%81%E0%B9%8B%E0%B8%A7%E0%B8%A2%E0%B9%80%E0%B8%95%E0%B8%B5%E0%B9%8B%E0%B8%A2%E0%B8%A7%E0%B8%99%E0%B9%89%E0%B8%B3%E0%B8%95%E0%B8%81%E0%B9%81%E0%B8%A1%E0%B9%88%E0%B8%AB%E0%B8%A1%E0%B8%B9%E0%B9%80%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B9%80%E0%B8%81%E0%B9%88%E0%B8%B2
[9] https://www.naewna.com/local/726089
[10] https://www.foodpanda.co.th/th/restaurant/wsbn/racha-chicken-rice-107
[11] https://www.medicthai.com/%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%82%E0%B8%A2%E0%B8%8A%E0%B8%99%E0%B9%8C%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%AD%E0%B8%B2%E0%B8%AB%E0%B8%B2%E0%B8%A3%E0%B9%80%E0%B8%8A%E0%B9%89%E0%B8%B2/break-fast/
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[14] https://salehere.co.th/articles/how-to-make-spicy-thai-pork-neck-bones-soup
[15] https://www.flickr.com/photos/promoterest/24941445877
[16] https://www.pinterest.com/pin/409546159873240636/
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[18] https://www.kanomwhan.com/%E0%B8%A7%E0%B8%B4%E0%B8%98%E0%B8%B5%E0%B8%97%E0%B8%B3%E0%B8%A5%E0%B8%B9%E0%B8%81%E0%B8%8A%E0%B8%B8%E0%B8%9A/
[19] https://www.pinterest.com/pin/2955555990481760/
[20] https://www.smeleader.com/%E0%B8%82%E0%B8%B2%E0%B8%A2%E0%B8%82%E0%B8%99%E0%B8%A1%E0%B9%80%E0%B8%9A%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%87-%E0%B8%AD%E0%B8%B2%E0%B8%8A%E0%B8%B5%E0%B8%9E%E0%B9%80%E0%B8%AA%E0%B8%A3%E0%B8%B4%E0%B8%A1/
[21] https://www.yieldify.com/blog/types-of-market-segmentation/
[22]https://www.tripadvisor.com/LocationPhotoDirectLink-g13811269-d10519779-i207055467-Thai_Jie_Tou-Da_an_Taipei.html
[23] https://kyliechen.tw/xuite-590317449/
[24] https://www.gomaji.com/store/125490/pid/209140
[25] https://www.tony60533.com/nice-thai-food/
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[27] https://searchengineland.com/guide/what-is-seo
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[29] https://taxsummaries.pwc.com/taiwan/corporate/taxes-on-corporate-income
[30] https://www.papayaglobal.com/countrypedia/country/taiwan/
