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| 研究生： |
盧依仁 Eréndira Serrano Luna |
|---|---|
| 論文名稱： |
在墨西哥成立健康中心-針對患肥胖及飲食失調的年輕女性 Comprehensive clinic for young girl with obesity and eating disorders in Mexico |
| 指導教授： |
吳文傑
Jack Wu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 100 |
| 語文別： | 英文 |
| 論文頁數： | 32 |
| 中文關鍵詞： | 在墨西哥成立健康中心-針對患肥胖及飲食失調的年輕女性 、墨西哥 、健康中心 、肥胖 、飲食失調 、年輕女性 |
| 外文關鍵詞： | Comprehensive Clinic for Young Girl with obesity and eating disorders in Mexico, Comprehensive Clinic, Young Girl, obesity, eating disorders, Mexico |
| 相關次數： | 點閱：173 下載：25 |
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| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
This business plan aims to develop a premium holistic service for girls who suffer from obesity, overweight and/or eating disorders, using new approaches to these existing problems. Our mission is to provide an innovative approach that can make a difference for young women with obesity, overweight and/or eating disorders.
PART I: ORGANIZATIONAL PLAN …………………………..…………......1
SECTION 1: SUMMARY OF THE BUSINESS………………………………...…….1
1.1. Business Concept…………………………………………………………....………....1
1.2. Mission…………………………………………………………………………….…...2
1.3. Business Model………………………………………………………………..…….…2
1.4. Strategy………………………………………………………………………….….…..3
1.5. Strategic Relationships………………………………………………………………....4
1.6. SWOT Analysis………………………………………………………………………...6
SECTION 2: SERVICES…………………………………………………………...….6
SECTION 3: ADMINIRATIVE PLAN………………………………….....……...…11
3.1. Location……………………………………………………………………………….11
3.2. Legal Structure…………………………………………………………………......…12
3.3. Management and Personnel…………………………………………………...……...14
PART II: MARKETING PLAN……………………………………….……….17
SECTION 1: OVERVIEWS AND GOALS OF THE MARKETING
STRATEGY… ………………………………………………..........….17
SECTION 2: MARKET ANALYSIS……………………………………………...…19
2.1. Demographics…………………………………………………………..………...…..19
2.2. Psychographics…………………………………………………………..……………23
2.3. Niche markets…………………………………………………………………..……..24
2.4. Competitors………………………………………………………………….....……..25
SECTION 3: CONTENTS OF THE MARKETING STRATEGY………………......28
3.1. Method of sales and sales strategy…………………………………………………....28
3.2. Pricing policy…………………………………………………………………………28
3.3. Branding………………………………………………………………………...….…28
3.4. Advertising strategy………………………………………………….……………….29
PART III: FINANCIAL DOCUMENT……………………………..………….31
SECTION 1: CASH FLOW STATEMENT……………………………... Attachment A
SECTION 2: THREE-YEAR INCOME PROJECTION………………………….… 31
SECTION 3: BREAK EVEN ANALYSIS……………………………………..…….32
http://en.wikipedia.org/wiki/Socratic_method
http://www.medterms.com/script/main/art.asp?articlekey=5468
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2077351/
http://es.wikipedia.org/wiki/Municipio_de_Carmen_(Campeche)
https://apps.who.int/infobase/CountryProfiles.aspx
http://www.inegi.org.mx/
http://www.who.int/en/
http://www.imss.gob.mx/Pages/default.aspx
http://www.who.int/nmh/countries/mex_en.pdf
http://es.wikipedia.org/wiki/Anexo:Ciudades_de_Am%C3%A9rica_Latina_por_PIB_(PPA)
