1. Exclusive Summary……………………………………………………………..…5
1.1 Market Mission……………………………………………………………………5
2. Taiwan Tourism Background………………………………………………………6
2.1 Current Situation……………………………………………………………….6
3. Company Overview……………………………………………………………………9
3.1 History………………………………………………………………………10
3.2 Corporate Vision……………………………………………………………….10
3.3 Organization Structure & assignment………………………………………….10
3.4 New Member Recruiting & training………………………………………….12
3.5 Product design………………………………………………………………..13
4. Marketing Plan……………………………………………………………………20
4.1 SWOT Analysis……………………………………………………………….20
4.2 Implementation Strategy……………………………………………………...23
4.2.1 Target Audience……………………………………………………….23
4.2.2 Competitors……………………………………………………………23
4.2.3 Short-term, Middle-term & long-term Objectives……………………24
4.2.4 Strategy Considerations………………………………………………28
4.2.4.1 Making up A Legend…………………………………..…………28
4.2.4.2 Advertisement…………………………………………………….29
4.2.4.3 Innovative product package……………………………..……….36
4.3 Multi-platform………………………………………………………………..37
5. Financial Data…………………………………………………………………….42
6. Conclusion………………………………………………………………………..47
7. Useful Website…….………………………………………………………………….48
8. Appendix………………………………………………………………………….49