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研究生： 林潔
Inez Lim Jie
論文名稱： CIZA Concept: 通過Jet Set 平台飛躍進入企業禮品市場
CIZA Concept: Jet Setting into the Giving Business
指導教授： 何富年
Ho, Foo-Nin
口試委員: 陳春龍
Chen, Samuel
冷則剛
Leng, Tse-Kang
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2022
畢業學年度： 110
語文別： 英文
論文頁數： 72
中文關鍵詞： CIZA Concept 、企業禮品市場 、訂閱盒子 、新加坡
外文關鍵詞： CIZA Concept, Giving Business, Subscription Boxes, Singapore
DOI URL： http://doi.org/10.6814/NCCU202200474
相關次數： 點閱：102  下載：0 
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    • Established in 1997, CIZA Concept is a consultancy firm that provides editorial, public relations, content management, and design services in Singapore. With changing times, the company recognizes the need to diversify its offerings, and one of it is to expand its into the gift and services arena.

    The value proposition of this new venture, also known as Jet Set, is on product, platform, and people. It focuses on delivering corporate bundle boxes, corporate subscription boxes, and unique products to customers via its e-commerce platform that will be managed by older workers in Singapore.

    Through this venture, CIZA Concept will bring value to corporate clients who have difficulty sourcing for unique products for their stakeholders, and also manage their relationships with them via subscription boxes, ensuring that their stakeholders will remain satisfied.

    1. Introduction and Business Overview 1
    1.1. Introduction 1
    1.1.1. Gifts and Services Landscape 1
    1.1.2. The Singapore Economy and Employment Rate 2
    1.2. Business Overview: CIZA Concept 4
    1.3. Business Model Canvas 8
    1.3.1. Customer Segments 8
    1.3.2. Value Proposition 10
    1.3.3. Channels 12
    1.3.4. Customer Relationships 14
    1.3.5. Revenue Streams 15
    1.3.6. Key Activities 16
    1.3.7. Key Resources 17
    1.3.8. Key Partners 18
    1.3.9. Cost Structure 19
    2. Strategic Analysis 20
    2.1. Industry Structure and Analysis 20
    2.2. Internal Analysis - Strengths, Weaknesses, Opportunities, and Threats 22
    2.2.1. Strengths 22
    2.2.2. Weaknesses 24
    2.2.3. Opportunities 25
    2.2.4. Threats 25
    2.3. External Analysis 27
    2.3.1. Porter’s Five Forces Analysis 27
    2.3.2. Competitor Analysis 29
    2.4. Key Success Factors 35
    3. Market Research 37
    3.1. Market Research Objectives 37
    3.2. Market Research (Survey Results) 37
    4. Marketing Plan 52
    4.1. Market Segmentation 52
    4.2. Market Targeting 54
    4.3. Brand Positioning 55
    4.4. Marketing Mix Strategy 55
    4.4.1. Product 55
    4.4.2. Price 56
    4.4.3. Place 57
    4.4.4. Promotion 58
    5. Operational Plan 60
    5.1. E-Commerce Platform 60
    5.2. Product Partners Management 60
    5.3. Logistics Management 61
    5.4. Daily Operations 62
    6. Financial Plan 63
    6.1. Assumptions 63
    6.1.1. Capital Investment 63
    6.1.2. Revenue Forecast 63
    6.1.3. Cost of Goods Sold 64
    6.1.4. Operating Expenses 64
    6.2. Forecasted Income Statement 66
    6.3. Financial Decision 67
    6.3.1. Income Statement 67
    6.3.2. Project Evaluation 67
    7. Organizational Structure 68
    8. Future Plans 69
    8.1. Expansion on Variety of Bundle Boxes 69
    8.2. Offer Greater Customization of Products 69
    8.3. Tapping other Social Media Platforms 69
    9. Conclusion 70
    10. Sources 71

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