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研究生： 陳瑞慧
Chen, Alina
論文名稱： 貓旅館-喵暇村商業計劃書
Business plan for a total solution cat hotel-cat village
指導教授： 吳文傑
Wu, Jack
口試委員: 林月雲
Lin, Yeh-Yun
劉助
Lin, James
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 95
中文關鍵詞： 貓旅館 、貓寄宿 、流浪貓 、全方位服務 、台灣
外文關鍵詞： Cat hotel, Cat boarding, Stray cat, Total solution, Taiwan
DOI URL： http://doi.org/10.6814/THE.NCCU.IMBA.017.2018.F08
相關次數： 點閱：450  下載：0 
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    • The stray cat issue in Taiwan is serious. Despite the effort of the government, there are still a lot of problems that need to be solved.
    喵暇村Cat Village is a company that thrives to offer a total solution to cat lovers in Taiwan. From stray cats’ issues in Taiwan to home cats’ problems. Everything you need to know or purchase related to cats can be found in喵暇村Cat Village.
    喵暇村Cat Village is a business that is expected to thrive due to the birth rate, marriage rate, aging-human growth rate, pet-owning growth rate and number of veterinarians in Taiwan. However, other cat hotels or similar business is competing as well. Thus, how to stand out in this growing but competing business is crucial.

    1. Executive Summary 1
    1.1. About our company- Cat Village 1
    1.2. Our strategies 1
    2. About Our Company 3
    2.1. Management Team 3
    2.2. Company Vision 4
    2.3. Products, Services, Pricing and Cost 9
    3. Business Description 23
    3.1. Industry Analysis 23
    3.2. Taiwan Environment Statistics 31
    3.3. Stray Animals Issue 42
    3.4. Regulatory 50
    3.5. Airbnb for Pets 54

    4. Competitive Analysis 60
    4.1. Key Elements Analysis 60
    4.2. Key Competitors Analysis 64
    5. Strategies 68
    5.1. Target Customers 68
    5.2. Marketing 76
    6. Management and Operation 80
    6.1. Duties of each department 80
    7. Financial Plan 85
    7.1. Scenario 85
    7.2. Income Statement 89
    7.3. Balance Sheet 92
    7.4. Cash Flow Statement 93
    Reference 94

     Animals shelters in Taiwan: http://animal-adoption.coa.gov.tw/index.php/animal?s_area=11&s_kind=ALL&s_bodytype=ALL&s_age=ALL&s_color=ALL&s_sex=ALL
     New Taipei City population statistics: https://www.ca.ntpc.gov.tw/home.jsp?id=221&parentpath=0,2,43,219
     Taipei City population statistics: https://ca.gov.taipei/News.aspx?n=F98484FF6E3A5230&sms=D19E9582624D83CB
     Births and marriages rate: https://www.ris.gov.tw/en/web/ris3-english/home
     Statistics of animal shelters: https://eng.coa.gov.tw/ws.php?id=9166
     Enhancement of animal protection plan for 2015 to 2018: https://www.coa.gov.tw/ws.php?id=19194
     Animal protection law: https://eng.coa.gov.tw/ws.php?id=2444993
     Pets statistics: https://www.statista.com/
     Cost of babies, cats and dogs: https://www.safewise.com/
     The American Pet Products Association: http://www.americanpetproducts.org/
     American Veterinary Medical Association: https://www.avma.org/Pages/home.aspx
     Number of Veterinary Hospitals in Taiwan: https://right-pet.cc/hospital.php
     Cat n Life: http://www.catnlife.com/
     MiauWoo喵喵屋貓咪旅館: https://zh-tw.facebook.com/miauwoo/
     Reports of pet hotels:
    (1) https://www.telegraph.co.uk/travel/hotels/articles/inside-the-worlds-first-five-star-luxury-hotel-for-cats/
    (2) http://www.millennialmarketing.com/
    (3) https://www.essexlive.news/news/see-inside-most-luxurious-cat-1257093

     Target Customers:
    (1) https://www.pollster.com.tw/Aboutlook/lookview_item.aspx?ms_sn=2637
    (2) http://www.hotpets.com.tw/2015%E5%8F%B0%E7%81%A3%E5%AF%B5%E7%89%A9%E5%B8%82%E5%A0%B4%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8A%E8%AB%96%E5%A3%87/
     National Taxation Bureau of Taipei, Ministry of Finance:
    https://www.ntbt.gov.tw/etwmain?site=en
     Tourism Bureau, M.O.T.C. Republic of China (Taiwan): http://admin.taiwan.net.tw/index_en.aspx

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