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| 研究生： |
梁斯愷 Liang, Sze Kai |
|---|---|
| 論文名稱： |
醫療諮詢公司之營運計畫 Business Plan For A Medical Consulting Company |
| 指導教授： | 朱時龍 |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2008 |
| 畢業學年度： | 97 |
| 語文別： | 中文 |
| 論文頁數： | 33 |
| 中文關鍵詞： | 醫療諮詢公司 |
| 相關次數： | 點閱：156 下載：0 |
| 分享至: |
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醫療諮詢公司之營運計畫
I. Executive Summary Page
The Market ………………………………………………………3
The Company…………………………………………………….3 Objectives………………………………………………………..3
Business Model…………………………………………………..4
II. Company Overview
Company Introduction……………………………………………5
Management Team………………………………………………..6
Service Offering…………………………………………………..6
III. Market Analysis
Market Size Estimation………………………………………….10
The Market Demand…………………………………………….11
Competition Analysis……………………………………………14
SWOT analysis………………………………………………….16
IV. Go to Market Strategy
Pricing…………………………………………………………...17
Sales Channel……………………………………………………19
Promotion………………………………………………………..20
Strategic Alliance………………………………………………...22
V. Growth Plan
Enter the China Market…………………………………………..22
Expand Business Scope with Strategic Partners…………………23
Profit Sharing with Partners……………………………………...24
VI. Implementation
Virtual Mandarin-speaking Physician Network…………………..25
Business Development in Taiwan as Phase I……………………..25
Organizational Structure………………………………………….26
VII. Financial Projection
Market Share Target………………………………………………27
Memberships Obtained…………………………………………...27
Income Statement………………………………………………....28
Break Even Analysis……………………………………………....29
VIII. Conclusion………………………………………………………...30
Appendix I: Survey Results…………………………………………….31
Appendix II: Supplementary Data for Financial Projection …………...33
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