跳到主要內容

簡易檢索 / 詳目顯示

回結果列表
研究生： 賴智鏗
Lai, Chih Keng
論文名稱： 樂糖活商業企劃書
Business Plan of Diabetes Management App
指導教授： 吳文傑
Wu, Jack
口試委員: 何富年
Ho, Foo Nin
洪為璽
Hong, Wei-Shi
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 37
中文關鍵詞： 糖尿病前期 、糖尿病 、糖尿病管理 、血糖
外文關鍵詞： Prediabetes, Diabetes, Diabetes management, Blood Glucose
DOI URL： http://doi.org/10.6814/THE.NCCU.IMBA.008.2018.F08
相關次數： 點閱：313  下載：4 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • From WHO study, diabetes incident was 422 millions in 2014, and 90% were type 2 diabetes due to unhealthy lifestyle. Diabetes would create economic burden to the society. With poor management, diabetes would lead to severe complications, which reducing productivity of labor force, and high death rate among the incidents. The burden is not just from high medication expenditure, but also from chronical depletion of social welfare. However, type 2 diabetes patients could live almost the same quality of life as the healthy people do, if they follow well diabetes management principals, to live with healthy lifestyle, to routinely obey medication instruction, and to regularly check risks of complications. In Taiwan, the prevalence of diabetes is still on the rise. The government promotes diabetes healthcare for years, and enhance medications effectiveness to lower economic burden. Nevertheless, the behavior change is not easy, because most patients live with bad habits for a long time. The healthcare professionals couldn’t be everywhere around the patients at any time to ensure the obedience on principals. The app-based solution fosters the convenience of diabetes management. Patients would hire a digital assistant to make diabetes management more efficiently. The app-based solution also creates cloud platform where healthcare professionals closely bonding with patients and make medication more promptly. This business plan is to study the market of app-based solution of diabetes management in Taiwan and design a business model to compete in the market.

    1. Executive Summary 1
    2. Introduction 3
    2.1. Population of Prediabetes and Diabetes in Taiwan 3
    2.2. Diabetes Management 4
    2.2.1. Complications and consequences of Diabetes 4
    2.2.2. Diabetes Management 6
    2.2.3. Diabetes Healthcare Certifications in Taiwan 7
    3. Competitor Analysis 8
    3.1. mySugr 8
    3.1.1. Company Introduction and Business Model 8
    3.1.2. Products, Pricing and Member Recruitment 9
    3.2. Hyper2Sync 9
    3.2.1. Company Introduction and Business Model 9
    3.2.2. Products, Pricing and Member Recruitment 10
    4. Company Vision and Mission 12
    4.1. Vision Statement 12
    4.2. Mission Statement 12
    4.3. Operation Plan 12
    4.4. Organization Structure 12
    5. Business Model 14
    5.1. Value Proposition 14
    5.2. Target Customers 15
    5.3. Customer relationship 15
    5.4. Partners and provided resource 15
    5.5. Key Activities 16
    5.6. Revenue Stream 16
    5.7. Cost Structure 17
    6. Marketing Strategy 18
    6.1. SWOT Analysis 18
    6.2. Segmentation, Target, and Positioning 19
    6.2.1. Marketing Segmentation 19
    6.2.2. Market Targeting 20
    6.2.3. Positioning 21
    6.3. Product Strategy 22
    6.4. Pricing Strategy 25
    6.5. Promotion Strategy 26
    6.5.1. Brand Awareness and consideration 26
    6.5.2. Member Recruitment 27
    6.6. Partnership Strategy 28
    7. Financial Plan 29
    7.1. Startup Plan 29
    7.2. Sales Forecast 29
    7.3. 5 Year Income Statement 32
    7.4. 5 Year Balance Sheet 33
    7.5. Financial Analysis and Conclusion 35
    Reference 37

    1. 沈昌德,顏兆雄, 2009, Prediabetes, Taiwan Medical Journal, Vol.52, No.4
    2. World Health Organization, Global Report on Diabetes, 2016
    3. 蔡靚萱, 2017,台製APP,日本保險巨頭搶入股,Business Weekly, Issue 1570, https://magazine.businessweekly.com.tw/Article_mag_page.aspx?id=6610
    4. Heather Mack, Jun 2017, Roche acquires mySugr as the new core of its digital diabetes management efforts (http://www.mobihealthnews.com/content/roche-acquires-mysugr-new-core-its-digital-diabetes-management-efforts)
    5. National Health Service UK, Type 2 Diabetes, https://www.nhs.uk/conditions/type-2-diabetes/
    6. Annmarrie Hanlon, the segmentation, targeting, positioning model, https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/
    7. Robert Allen, the essentials of pricing strategy, Dec. 2016, https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/essentials-pricing-strategy/
    8. Hal. R Varian, Jun 1995, pricing information goods
    9. Sridhar Balasubramanian, Shantanu Bhattacgerya, Vish V. Krishnan, Mar. 2015, Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms, Marketing Science, 2015 March, Volume 34, Issue 2, Pages 218-234
    10. Nault, B. R. and A. S. Dexter. 1995. Added value and pricing with information technology. MIS Quarterly, 19 (4), 449-463.

    QR CODE
    :::