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研究生： 徐凱玲
Kelineth Victoria Siu Hebbert
論文名稱： 建議使用一個可以吸引潛在尼加拉瓜遊客來台灣休閒或旅遊的策略
uggesting a strategy to attract potential Nicaraguan visitors to visit Taiwan for leisure or tourism
指導教授： 劉小蘭
Liu, Hsiao Lan
學位類別： 碩士
Master
系所名稱： 社會科學學院 - 亞太研究英語碩士學位學程(IMAS)
International Master's Program in Asia-Pacific Studies(IMAS)
論文出版年： 2013
畢業學年度： 101
語文別： 英文
論文頁數： 52
中文關鍵詞： Nicaragua 、Tourism 、Tourist attraction 、Tourist destination 、Destination image
外文關鍵詞： Nicaragua, Tourism, Tourist attraction, Tourist destination, Destination image
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    • This research studied a possible strategy to attract Nicaraguan people to visit Taiwan as tourists. Taiwan is known as East Asia’s sole island bisected by the Tropic of Cancer. Undoubtedly, it is rich in tourism resources; it’s developing its destinations, theme and lifestyle as well as health and fitness tourism. Taiwan has great potential in ecological travel such as bird watching, and whale and dolphin watching, and theme travel like festival tourism, cultural tourism and medical/recuperative tourism. Now with firsthand experience, Taiwan has shown me fascinating places of unique splendor, beauty and traditions.
    As a Nicaraguan citizen, I have sympathized and shared similar experiences with my countrymen (Nicaraguans) while living and studying in Taiwan. They have manifested great interest in traveling. Undoubtedly, Nicaraguan people are willing to visit, know, and explore places, especially Asian countries. As a result, we did interviews to a focus group of Nicaraguan students, first-time Nicaraguan visitors and a diplomat to study whether my countrymen would choose to travel to Taiwan as tourists. In the interviews, we found common themes, categories and patterns that suggest to us that Nicaraguans would choose Taiwan as a tourist destination. Providing affordable tourist packages to these visitors would give the opportunity to have access and channels to travel to Taiwan. This in turn, led us to suggest a way to attract Nicaraguan visitors to travel to Taiwan as tourists.
    Keywords: Tourism, Nicaragua, Tourist attraction, Tourist destination, Destination image

    Acknowledgment iii
    Abstract iv
    Table of Contents v
    List of Figures vii
    List of Tables viii
    Chapter 1 Introduction 1
    1.1 Research Background 1
    1.2 Research Motivation 2
    1.3 Research Objectives 2
    1.4 Limitations 4
    Chapter 2 Literature Review 5
    2.1 Does Taiwan have the capabilities to attract potential visitors from Nicaragua for leisure or tourism? 5
    2.1.1 The importance of tourism 5
    2.2.2 Destination image and reputation 7
    2.1.3 Different strategies of advertisements 9
    2.1.4 Creating jobs for the future 10
    2.2 Why would potential visitors from Nicaragua choose Taiwan as a tourist destination? 12
    2.2.1 Travel behavior characteristics 12
    2.2.2 Attractions to attract tourist 13
    2.2.3 General Characteristics of Nicaraguan tourists (Osland et al. (2007) 14
    2.2.4 Cultural differences between Nicaragua and Taiwan 15
    2.2.5 Other considerations to penetrate the Nicaraguan outbound market (Osland et al. (2007) 17
    Chapter 3 Research Methodology 18
    3.1 Research approach 18
    3.2 Literature Review 18
    3.3 Research strategy 19
    3.4 Data Collection 20
    3.5 Methodology problems 20
    Chapter 4 Results Analysis 23
    4.1 Does Taiwan have the capabilities to attract potential visitors from Nicaragua for leisure or tourism? 24
    4.1.1 Interviewee 5 24
    4.1.2 Interviewee 2 26
    4.1.3 Interviewee 4 26
    4.2 Why would visitors from Nicaragua choose Taiwan as a tourist destination? 27
    4.2.1 Interviewee 1 27
    4.2.2 Interviewee 6 28
    4.3 Summary 28
    Chapter 5 Conclusion and Suggestion 30
    5.1 Major Findings 30
    5.2 Limitations 32
    5.3 Future Research 33
    References 34
    Appendix 37

    List of Figures
    Figure 1 International Tourist Arrivals 6
    Figure 2 Inbound Travelers by country in the Asia-Pacific Region 2004-2008 (Source: Department of Investment services: MOEA) 6
    Figure 3 World Inbound Tourism: International Tourist Arrivals, 2011 (Millions) 7

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    Web sites
    http://taiwan.net.tw
    http://taiwanindustry.tier.org.tw
    http://www.sice.oas.org/TPD/NIC_TWN/DraftText_s/Index_s.asp
    http://www.visitanicaragua.com
    http://www.nicaragua.com
    http://english.moe.gov.tw

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