簡易檢索 / 詳目顯示
| 研究生： |
陳佳君 Chen, Jia-Jun |
|---|---|
| 論文名稱： |
快速消費品產業的永續發展策略：達能案例研究 Sustainability Strategies in the FMCG Industry: A Case Study of Danone |
| 指導教授： |
林月雲
Lin, Yeh-Yun |
| 口試委員: |
張大為
Chang, Ta-wei 楊光磊 Young, Kon-Rad |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2024 |
| 畢業學年度： | 112 |
| 語文別： | 英文 |
| 論文頁數： | 78 |
| 中文關鍵詞： | 永續 、快速消費品產業 、達能集團 、B型企業認證 |
| 外文關鍵詞： | Sustainability, FMCG Industry, B Corp Certification |
| 相關次數： | 點閱：30 下載：12 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
這篇論文檢視法國達能集團在快速消費品行業中的可持續發展策略，分析該公司如何將可持續性整合核心業務，以及其可持續性目標和實踐的影響。論文探討達能集團與三重底線框架的一致性，涵蓋了經濟、環境和社會三個維度，並為其他快速消費品公司提供了洞察。研究引用達能的內部文件，強調該公司在平衡經濟增長與環境管理及社會責任之間的方法。
This thesis examines Danone’s sustainability strategy within the FMCG industry, analyzing how the company integrates sustainability into its business functions and the impact of its sustainability goals and practices. It explores Danone’s alignment with the Triple Bottom Line framework, encompassing economic, environmental, and social dimensions, and offers insights for other FMCG companies. The study draws from Danone’s internal documents, highlighting the company’s approach to balancing economic growth with environmental stewardship and social responsibility.
1. Chapter 1: Introduction 1
1.1. The Purpose of the Research 2
1.2. Background and Context of the FMCG Industry 3
1.3. The significance of sustainability in business 3
1.4. Introduction to Danone and their role in the FMCG industry 4
2. Chapter 2: Literature Review 6
2.1. Sustainable development in the FMCG industry 6
2.1.1. The Interplay Between CSR and Sustainability in the FMCG Sector 6
2.1.2. Integrating Sustainability in Business Operations 8
2.1.3. Circular Economy and Resource Management 9
2.1.4. Economic Benefits and Market Competitiveness 11
2.1.5. Challenges for FMCG Companies’ Sustainability strategy 12
2.2. Key Sustainability Strategies in FMCG 13
2.2.1. Sustainable Sourcing of Raw Materials 14
2.2.2. Energy and Resource Efficiency 17
2.2.3. Supply Chain Management 19
2.2.4. Social and Ethical Responsibility Initiatives 20
2.3. The concept of B Corporations and their relevance 21
2.3.1. The B Corp Certification Process 22
2.3.2. B Corp Certification Adoption Among Top FMCG Companies 24
3. Methodology 27
4. Introduction of the Case Company: Danone 29
4.1. Danone Overview 29
4.2. Danone’s History 29
4.2.1. Expansion and Milestones 30
4.3. Danone's Strategic Market Presence 31
4.4. Danone’s Products and Brands 34
4.5. Danone’s Culture and Philosophy 36
5. Current Sustainability Strategy in the Company 38
5.1. Sustainability Initiatives 38
5.2. Sustainability strategy goals and KPIs 56
6. Chapter 6: Case Analysis 61
7. Chapter 7: Conclusion 67
7.1. Recommendations for the FMCG Industry 68
Reference 70
Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268-295.
Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1-13.
McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117-127.
Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1-18.
Danone Integrated Annual Report. (2023, April). Danone Official Website. https://www.danone.com/integrated-annual-reports/integrated-annual-report-2022.html
Danone Impact Journey. (n.d.). Danone Official Website. https://www.danone.com/about-danone/sustainable-value-creation/danone-impact-journey.html
Porter, M. E., & Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92.
Kenton, W. (2023, October 31). Fast-Moving Consumer Goods (FMCG) Industry: Definition, Types, and Profitability. Investopedia. https://www.investopedia.com/terms/f/fastmoving-consumer-goods-fmcg.asp#:~:text=FMCGs%20have%20a%20short%20shelf,and%20sold%20in%20large%20quantities.
ABOUT B CORP CERTIFICATION Measuring a Company’s Entire Social and Environmental Impact. (n.d.). B Corporation Official Website. https://www.bcorporation.net/en-us/certification/
ABOUT B CORP CERTIFICATION. (n.d.). B Corporation Official Website. https://www.bcorporation.net/en-us/certification/
DANONE’S B CORP AMBITION. (n.d.). Danone Official Website. https://www.danone.com/about-danone/sustainable-value-creation/BCorpAmbition.html#BCORP
DANONE, “SOCIÉTÉ À MISSION.” (n.d.). Danone Official Website. https://www.danone.com/about-danone/sustainable-value-creation/danone-societe-a-mission.html
La Loi PACTE: Pour La Croissance et La Transformation Des Entreprises. (2019, September 11). MINISTÈRE DE L’ÉCONOMIE DES FINANCES ET DE LA SOUVERAINETÉ INDUSTRIELLE ET NUMÉRIQUE. https://www.economie.gouv.fr/loi-pacte-croissance-transformation-entreprises#
Garriga, E., & Melé, D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53(1-2), 51-71.
Scherer, A. G., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new perspective on CSR and their implications for the firm, governance, and democracy. Journal of Management Studies, 48(4), 899-931.
Elkington, J. (1997). Cannibals with forks: The triple bottom line of 21st century business. Capstone.
Aguinis, H. (2011). Organizational responsibility: Doing good and doing well. In S. Zedeck (Ed.), APA handbook of industrial and organizational psychology (3), 855-879.
Petersen, M. (2017). Considering Sustainability in the Development of Consumer Goods. In press.
Liczmańska-Kopcewicz, K., Mizera, K., & Pypłacz, P. (2019). Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises. Sustainability, 11(20), 5808.
SDGs Goals. (n.d.). United Nations Department of Economic and Social Affairs Sustainable Development. https://sdgs.un.org/goals
Trudel, R., & Cotte, J. (2009). Does it pay to be good? MIT Sloan Management Review, 50(2), 61-68.
Gold, S., Seuring, S., & Beske, P. (2010). Sustainable supply chain management and inter-organizational resources: A literature review. Corporate Social Responsibility and Environmental Management, 17(4), 230-245.
Rao, P., & Holt, D. (2005). Do green supply chains lead to competitiveness and economic performance? International Journal of Operations & Production Management, 25(9), 898-916.
Edmonds-camara, Hannah, Finan, S., bishop, S., Molyneux, C. G., Mertenskötter, Paul, Oyarzabal, R., & Vooren, B. V. (2023, April 24). Green Groceries: Key ESG Issues for the FMCG Industry (Including FBOs). Covington. https://www.globalpolicywatch.com/2023/04/green-groceries-key-esg-issues-for-the-fmcg-industry-including-fbos/
Schaltegger, S., & Synnestvedt, T. (2002). The link between ‘green’ and economic success: Environmental management as the crucial trigger between environmental and economic performance. Journal of Environmental Management, 65(4), 339-346.
Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757-768.
Bauwens, T., Hekkert, M., & van Lente, H. (2012). Circular economy: Measuring innovation in the product chain. Policy Studies, 33(5), 435-457.
Lacy, P., & Rutqvist, J. (2015). Waste to wealth: The circular economy advantage. Palgrave Macmillan.
Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation and Recycling, 127, 221-232.
Flammer, C. (2013). Corporate social responsibility and shareholder reaction: The environmental awareness of investors. Academy of Management Journal, 56(3), 758-781.
Ambec, S., & Lanoie, P. (2008). Does it pay to be green? A systematic overview. Academy of Management Perspectives, 22(4), 45-62.
Agarwal, N., et al. (2022). Relationship between Environmental, Social and Governance Factors and Firm Financial Performance: A Study of Selected Indian FMCG Companies. Cardiometry.
Eccles, R. G., Ioannou, I., & Serafeim, G. (2014). The impact of corporate sustainability on organizational processes and performance. Management Science, 60(11), 2835-2857.
Hart, S. L., & Milstein, M. B. (2003). Creating sustainable value. Academy of Management Executive, 17(2), 56-67.
Bhattacharya, C. B., & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9-24.
Hutchinson, R., Shandal, V., Wallenstein, J., Wiseman, M., Young, D., & Berz, K. (2021, August 31). Six Steps to a Sustainability Transformation. BCG. https://www.bcg.com/publications/2021/steps-to-a-sustainability-transformation
Seuring, S., & Müller, M. (2008). From a literature review to a conceptual framework for sustainable supply chain management. Journal of Cleaner Production, 16(15), 1699-1710.
Ibrahim, I. D., Hamam, Y., Sadiku, E. R., Ndambuki, J. M., Kupolati, W. K., Jamiru, T., Eze, A. A., & Snyman, J. (2022). Need for Sustainable Packaging: An Overview. Polymers, 14(20), 4430.
Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42-56.
Epstein, M. J., & Buhovac, A. R. (2014). Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers.
Montabon, F., Pagell, M., & Wu, Z. (2016). Making sustainability sustainable. Journal of Supply Chain Management, 52(2), 11-27.
Bansal, P., & Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of Management Journal, 43(4), 717-736.
Hartmann, P., & Apaolaza-Ibáñez, V. (2012). Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern. Journal of Business Research, 65(9), 1254-1263.
De Brito, M. P., Carbone, V., & Blanquart, C. M. (2008). Towards a sustainable fashion retail supply chain in Europe: Organisation and performance. International Journal of Production Economics, 114(2), 534-553.
Ageron, B., Gunasekaran, A., & Spalanzani, A. (2012). Sustainable supply management: An empirical study. International Journal of Production Economics, 140(1), 168-182.
Locke, R., Amengual, M., & Mangla, A. (2009). Virtue out of Necessity? Compliance, Commitment, and the Improvement of Labor Conditions in Global Supply Chains. Politics & Society, 37(3), 319-351.
Blowfield, M., & Frynas, J. G. (2005). Editorial Setting New Agendas: Critical Perspectives on Corporate Social Responsibility in the Developing World. International Affairs, 81(3), 499–513.
Kshetri, N. (2018). Blockchain’s roles in meeting key supply chain management objectives. International Journal of Information Management.
Fuller, S. (2017). Sustainable packaging: Development and implementation of bioplastics. Journal of Cleaner Production, 141, 359-368.
Luchs, M. G., Naylor, R. W., Irwin, J. R., & Raghunathan, R. (2010). The sustainability liability: Potential negative effects of ethicality on product preference. Journal of Marketing, 74(5), 18-31.
Bramklev, C. (2009). On the concept of functional packaging. Packaging Technology and Science, 22(3), 171-184.
Verghese, K., Lewis, H., Lockrey, S., & Williams, H. (2012). Packaging for sustainability. Springer.
Guide, V. D. R., & Van Wassenhove, L. N. (2009). The evolution of closed-loop supply chain research. Operations Research, 57(1), 10-18.
Guinée, J., Heijungs, R., Huppes, G., & Zamagni, A. (2011). Life Cycle Assessment: Past, Present, and Future. Environmental Science and Technology, 45(1), 90-96.
Gold, S., Seuring, S., & Beske, P. (2011). Sustainable supply chain management and inter-organizational resources: A literature review. Corporate Social Responsibility and Environmental Management, 18(3), 230-245.
Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: Categories and interactions. Business Strategy and the Environment, 20(4), 222-237.
Sarkis, J., Zhu, Q., & Lai, K. (2010). An organizational theoretic review of green supply chain management literature. International Journal of Production Economics, 130(1), 1-15.
King, A. A., & Lenox, M. J. (2002). Exploring the locus of profitable pollution reduction. Management Science, 48(2), 289-299.
Epstein, M. J., & Roy, M. (2001). Sustainability in Action: Identifying and Measuring the Key Performance Drivers. Long Range Planning, 34(5), 585-604.
Boons, F., & Lüdeke-freund, F. (2013). Business Models for Sustainable Innovation: State-of-the-Art and Steps towards a Research Agenda. Journal of Cleaner Production, 45, 9-19.
Pagell, M., & wu, Z. (2009). Building a More Complete Theory of Sustainable Supply Chain Management Using Case Studies of Ten Exemplars. Journal of Supply Chain Management, 45(2), 37-56.
Ahi, P., & Searcy, C. (2013). A comparative literature analysis of definitions for green and sustainable supply chain management. Journal of Cleaner Production, 52, 329-341.
Vachon, S., & Klassen, R. D. (2006). Extending green practices across the supply chain: The impact of upstream and downstream integration. International Journal of Operations & Production Management, 26(7), 795-821.
Sarkis, J., Helms, M. M., & Hervani, A. A. (2010). Reverse Logistics and Social Sustainability. Corporate Social Responsibility and Environmental Management, 17(6), 337-354.
Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85-105.
Locke, R., Qin, F., & Brause, B. (2007). Does monitoring improve labor standards? Lessons from Nike. Industrial and Labor Relations Review, 61(1), 3-31.
Aguinis, H., & Glavas, A. (2012). What we know and don’t know about corporate social responsibility: A review and research agenda. Journal of Management, 38(4), 932-968.
Lee, C.K., Dmytriyev, S.D., Rutherford, M.A. and Lee, J.Y. (2023). The impact of B Corporations’ certification timing on a firm’s economic and social value creation, Social Responsibility Journal, 19(9), 1749-1764.
Marquis, C., & Toffel, M. W. (2018). The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing? Organization Science, 29(5), 932-953.
What We Do. (n.d.). CDP Official Website. https://www.cdp.net/en/info/about-us/what-we-do
Clark, W. H., Jr., Vranka, L., & Allen, W. T. (2013). The Need and Rationale for the Benefit Corporation: Why It is the Legal Form that Best Addresses the Needs of Social Entrepreneurs, Investors, and, Ultimately, the Public. University of Pennsylvania Law Review, 162(3), 681-707.
Honeyman, R., & Jana, T. (2019). The B Corp Handbook: How You Can Use Business as a Force for Good. Berrett-Koehler Publishers.
André, R. (2012). Assessing the Accountability of the Benefit Corporation: Will This New Gray Sector Organization Enhance Corporate Social Responsibility? Journal of Business Ethics, 110(1), 133-150.
Stubbs, W. (2017). Sustainable Entrepreneurship and B Corps. Business Strategy and the Environment, 26(3), 331-344.
Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78–93.
Danone Internal Learning Team. (2023, July 20). Danone Impact Journey Essentials (Internal Company Report). Danone. [Unpublished document].
Global Index 2021. (n.d.). Access to Nutrition Initiative. https://accesstonutrition.org/index/global-index-2021/
BMS/CF Marketing Index 2021. (n.d.). Access to Nutrition Initiative. https://accesstonutrition.org/the-indexes/bms-cf-marketing-index-2021/
COP26 THE GLASGOW CLIMATE PACT. (2023, May 1). United Nations Climate Change Conference UK 2021. https://webarchive.nationalarchives.gov.uk/ukgwa/20230401054904/https://ukcop26.org/
Shahbandeh, M. (2023, August 31). Danone - Statistics & Facts. Statista. https://www.statista.com/topics/2428/danone/#topicOverview
Wunsch, N. (2023, November 30). Most Valuable Food Brands Worldwide in 2023, Based on Brand Value. Statista. https://www.statista.com/statistics/410354/most-valuable-food-brands-worldwide/
