自ChatGPT於2022年11月底推出後，生成式人工智慧（Generative Artificial Intelligence, Generative AI）便迅速進入公共視野，並廣泛影響教育、文化創作與勞動市場等領域。生成式AI一方面被視為提升效率、促進創新與產業轉型的重要科技，另一方面也伴隨錯假資訊、隱私與勞動取代等風險。本研究探討 ChatGPT問世後，臺灣新聞媒體如何關注與再現生成式AI，並分析不同媒體在新聞主題、情緒語言、消息來源及新聞框架上的異同。
本研究採內容分析法，以《ETtoday新聞雲》、《自由時報電子報》、《聯合新聞網》及《經濟日報》為研究對象，以系統抽樣方式取得988則分析樣本。研究發現，臺灣媒體對生成式AI議題的再現，逐漸形成一套兼具科技樂觀主義與國族色彩的敘事。由於臺灣在半導體與全球AI供應鏈中的關鍵位置，使得媒體對於生成式AI的報導經常與臺灣科技競爭力、產業優勢及國家發展相連結，將科技議題進一步轉化為具有國族意涵的科技敘事。
綜合而言，本研究建立適用於臺灣生成式AI新聞的風險／效益框架類目，呈現新興科技如何在全球科技發展與臺灣產業脈絡交會之下，被轉譯為兼具創新想像、風險治理與國家認同的媒體論述。

Since the launch of ChatGPT in late November 2022, generative artificial intelligence (Generative AI) has rapidly entered the public sphere and exerted widespread influence across fields such as education and the labor market. This study examines how Taiwanese news media have attended to and represented Generative AI, with a particular focus on differences among media outlets in terms of news topics, emotional language, news sources, and news framing.
Through content analysis and framing study, this study examines news coverage from ETtoday, Liberty Times Net, United Daily News, and Economic Daily News, with 988 articles selected through systematic sampling for analysis.
The findings reveal that Taiwanese media representations of Generative AI have gradually developed into a narrative characterized by both technological optimism and national orientation. Taiwan’s pivotal position in the semiconductor industry and the global AI supply chain has led media coverage of Generative AI to frequently connect the technology with Taiwan’s technological competitiveness, industrial advantages, and national development, thereby transforming technological issues into broader narratives imbued with national significance.
Overall, this study develops a risk–benefit framing scheme applicable to Taiwanese news coverage of Generative AI and demonstrates how emerging technologies are translated into media discourses.

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