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研究生： 王泰几
Wang, Wesley
論文名稱： 無國界料理餐廳之商業企劃書
Business plan for a fusion restaurant
指導教授： 蘇威傑
Su, Weichieh
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2017
畢業學年度： 105
語文別： 英文
論文頁數： 37
中文關鍵詞： 無國界 、餐廳 、台北
外文關鍵詞： Fusion, Restaurant, Taipei
相關次數： 點閱：44  下載：0 
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    • Taipei is a diversified city with a large customer base to start up a new type of fusion restaurant. The idea of starting my own restaurant – FoodMaster would not only provide the public with a variety of delicious healthy dishes, but could also be regarded as a shelter; customers could relax and feel respected due to FoodMaster’s excellent services. In addition, the quality of ingredients is carefully monitored as food safety is now everyone’s concern. The business plan will give you an overview of FoodMaster’s business model and marketing strategies. After careful calculations based on realistic assumptions, the restaurant is able to reach break-even point in a year.

    1. Introduction 1
    2. Restaurant Overview 3
    2.1. Mission 3
    2.2. Goals 3
    2.3. Hours of Operation 4
    2.4. Trademark 5
    3. Business Model 7
    3.1. Customer Segments 7
    3.2. Value Prepositions 8
    3.3. Key Partners 9
    3.4. Key Activities 9
    3.5. Key Resources 10
    3.6. Channels 11
    3.6.1. Storefront 11
    3.6.2. Social Network 13
    3.7. Customer Relations 13
    3.8. Revenue Stream 13
    3.9. Cost Structures 15
    4. Marketing Strategies 16
    4.1. SWOT Analysis 16
    4.2. Market Analysis 17
    4.3. Competitor Analysis 21
    4.4. Marketing Schemes 29
    4.4.1. Special Events 29
    4.4.2. Print Media Promotion 30
    4.4.3. Online Promotion 30
    5. Financial Analysis 32
    5.1. Projected Costs 32
    5.1.1. Assets 32
    5.1.2. Costs 33
    5.2. Projected Revenues 34
    5.3. Profitability Analysis 35
    Reference 37

    1. Ministry of Economic Affairs, Intellectual Property Office. (2012). Schedule of Trademark Fees 2012 [Table of fees]. Retrieved from https://www.tipo.gov.tw/ct.asp?xItem=475973&ctNode=6821&mp=2
    2. National Statistics. (2017). Labor Force Participation Rate by Age [Statistics data]. Retrieved from http://eng.stat.gov.tw/ct.asp?xItem=12683&ctNode=1609&mp=5
    3. Taipei City Government, Invest Taipei Office. (2017). Neihu Technology Park 2.0 Project [Background information]. Retrieved from http://invest.taipei/pages/E03-4.aspx
    4. Taipei City Government, Department of Information Technology. (2016). Demographic Structure and Composition [Statistics data]. Retrieved from http://english.gov.taipei/ct.asp?xItem=1084529&ctNode=29491&mp=100002
    5. Taipei City Government, Department of Social Welfare. (2017). Population Composition of Taipei City [Statistics data]. Retrieved from http://english.dosw.gov.taipei/ct.asp?xItem=143567&ctNode=15826&mp=107002
    6. Taipei City Government, Office of Commerce, (2017). The Statistics for Taipei City Firms and Corporations Registration [Statistics data]. Retrieved from http://www.tcooc.gov.taipei/lp.asp?ctNode=17568&CtUnit=10412&BaseDSD=7&mp=105011
    7. International Monetary Fund. (2017). Nominal GDP per capita [Statistics data]. Retrieved from http://www.imf.org/external/datamapper/NGDPDPC@WEO/OEMDC/ADVEC/WEOWORLD/TWN

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