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研究生: 郭怜妤
Kuo, Lin-Yu
論文名稱: 從數據後台走向實踐的前台:臺灣閱聽人社群新聞日常實踐與媒介文化初探
An Investigation of Taiwanese Audiences’ Social Media Practices of Everyday Life and the Media Culture
指導教授: 林怡潔
Lin, Yi-Chieh
口試委員: 劉昌德
Liu, Chang-De
郭文平
Kuo, Win-Ping
學位類別: 碩士
Master
系所名稱: 傳播學院 - 傳播學院傳播碩士學位學程
Master's Program of Communication
論文出版年: 2023
畢業學年度: 112
語文別: 中文
論文頁數: 138
中文關鍵詞: 社群媒體閱聽人新聞消費日常生活實踐戰術書寫與言說
外文關鍵詞: Social media, Audiences, News consumption, Practices of everyday life, Tactic, Writing and speech act
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  • 新聞進入社群媒體空間的當代,新聞閱聽人已可將媒體、媒介作為工具來表述個人觀點、參與公共討論、建立連結。在展現個體能動性的同時,也發展出複雜、多樣的新聞消費與日常實踐的樣態。如是消費與實踐樣態未必與新聞生產直接與新聞生產結構形塑的價值和規範對接,而是可能映照出閱聽人對社群新聞傳播生態的想像與期待。建構一個能夠能囊括這些想像、期待、日常媒介使用背後多樣意涵的研究框架,有助於日後進一步理解閱聽人參與形構理想社群新聞傳播生態的潛能。
    本研究透過訪談23位背景迥異的臺灣閱聽人,了解其日常生活脈絡、媒介使用情境和動機,以及其文化意涵。受訪閱聽人展現出跨越媒介與空間疆界的媒介使用與搭配,利用閱讀、接收、消費、挪用、改寫等社群新聞日常實踐來劃定個人的社交界線、公私界線等。並且,閱聽人能夠運用特殊的戰術,在媒介科技、社群平台與人際社群的限制下,將個人的日常實踐轉化為資產與資本,用於持續優化新聞進用與消費體驗、累積「作品」、擴展人脈等。
    閱聽人使用媒介、媒材、不同社群媒體的方式,也展現出跨越「強調輸出意義和製造文本的書寫」與「強調訴說與傾聽的言說」之間界限的表意方式。此外,這些與主流敘事不同的表意,象徵閱聽人在與新聞工作者有限的互動中,對於社群新聞傳播生態的一種表態與自主,也展現出他們反身性、對於所處媒介環境與文化的自覺。


    In contemporary times, social media has transcended its role as a mere news distribution channel, evolving into a multifaceted tool that empowers audiences to express their viewpoints on news information, engage in public discourse, and foster connections with one another. Audiences’ multiple usage of news content and social media might not fairly reflect those rules and values created by the news production system, but shows audiences’ imagination and expectation regarding social media journalism. This phenomenon inspires researcher to embark on novel avenues of inquiry to comprehend the intricate contexts, diversification, motivation, and patterns of news information consumption and practices in their everyday life.
    By employing a methodology of 23 semi-structured interviews to examine the media practices of Taiwanese audiences in their daily interactions with news information, the finding reveals these audiences’ capacity to integrate various social media platforms and devices, and their flexibility to go beyond the spatial and media boundaries as well as the boundaries between publicity and privacy. Audiences’ reading, reception, consumption, misappropriation, and rewriting of news information, also understood as their tactical approaches, demonstrate the mobile rebellion potential to overcome the constraints from media technologies, social platforms, and interpersonal stress. Moreover, some of these audiences transform their trace of everyday practices on news information into some kind of property and capital with which they could continuously improve their news information searching experience, accumulate “news review workpieces” to show their commenting ability, build up connections and so on.
    These manifold meanings and contexts surrounding social media usage may further explain the blooming of audiences’ new expression technique that break through the boundaries of writing and speech act. This exploration offers valuable insights into the potential for audiences to actively contribute to the development of an ideal news information environment of social media and media culture while having limited collaboration with journalists and news organizations.

    第一章 緒言 1
    第一節 研究動機 1
    第二節 研究背景與目的 4
    第二章 文獻探討 9
    第一節 社群媒體時代下逐漸顯影的閱聽人 10
    一、閱聽人的新聞進用走向多樣卻仍然迷樣 10
    二、媒介特性造就的新聞生態與新聞資訊進用模式 13
    第二節 從新聞產業與工作者的視野看見社群新聞閱聽人 18
    一、閱聽人與新聞工作者的距離 19
    二、社群新聞閱聽人與新聞產業的複雜關係:相互依賴又缺乏共識 21
    三、變動中的新聞工作者、未知其變的閱聽人 26
    第三節 建構社群新聞閱聽人日常實踐的研究面向 29
    第四節 面向實踐的新聞閱聽人研究 36
    第三章 研究問題與方法 40
    第四章 訪談與資料分析結果 51
    第一節 閱聽人的社群新聞日常實踐 51
    一、可積累為資產的社群新聞日常實踐軌跡:實踐的動機與方式 51
    二、跨平台、跨媒介、跨空間:日常實踐的機遇、阻礙與戰術 70
    第二節 公與私、工作與日常、生產與消費界限的浮動與自定義:日常實踐行動的所在、情境與脈絡 84
    一、將自己隱身在眾聲嘈雜之中 85
    二、結盟的白熱化、討論的地下化 91
    第三節 閱聽人與新聞工作者、組織「不互動下的互動」 101
    一、各自為政、各取所需的閱聽人 102
    二、閱聽人的書寫與言說正在向新聞機構呢喃「重新定義新聞」 110
    第五章 結論與討論 116
    第一節 研究結果與研究貢獻 116
    第二節 研究限制與未來研究建議 121
    附錄 125
    附錄一 訪談大綱 125
    附錄二 受訪者列表 128
    附錄三 訪談說明與同意書 129
    參考文獻 130

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