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| 研究生： |
江煥華 Chiang, Huan Hua |
|---|---|
| 論文名稱： |
應用台灣原生土肉桂於天然寵物清潔衛生產品之行銷計畫 |
| 指導教授： | 朱時龍 |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2008 |
| 畢業學年度： | 97 |
| 語文別： | 中文 |
| 論文頁數： | 34 |
| 中文關鍵詞： | 土肉桂 、寵物清潔 |
| 相關次數： | 點閱：223 下載：0 |
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應用台灣原生土肉桂於天然寵物清潔衛生產品之行銷計畫
Business Plan
Natural Clean up and Hygiene Products for companion animals using Taiwan Indigenous Cinnamon
I. Executive Summary 5
The Company 5
Mission Statement 5
Objectives 5
II. Company Overview 6
The History and Background 6
The Management Team 7
Strategic Intent 8
Product Offerings 8
III. Market Analysis and competition 9
The Market Overview 9
Competition 13
Industry Structure 13
Pet Shampoo 14
Oral Care (Toothpaste/Liquid) 15
Ear Cleaning 16
IV. Sales and Marketing Strategy 18
The Reaction of Taiwanese Customers 18
Who should we sell our products to 18
Where do we offer our products to the customer 19
At what price 19
What quality and attributes the customer care 20
How should we aim to target the market 20
Brand and Positioning 23
Sales Strategy 24
Distribution Strategy 24
Pricing Strategy 25
Advertising and sales promotion Programs 27
Demand Forecast by product 28
V. Financial Projections 29
Gross Margins 29
Sales Forecast 30
Monthly Budget 31
Required Funds 32
Income Statement (year 1-5) 33
Cash Flow Statement 34
Potential Risks 34
None
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