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| 研究生： |
劉祐安 Lauro Alan Torres Lezcano |
|---|---|
| 論文名稱： |
在巴拉圭開設一座加油站之商業企畫書 Business plan to implement a service station in Paraguay |
| 指導教授： |
蔡政憲
Tsai, Jason |
| 口試委員: |
陳威光
Chen, Wei-Kuang 詹芳書 Chan, Linus |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2019 |
| 畢業學年度： | 107 |
| 語文別： | 英文 |
| 論文頁數： | 61 |
| 中文關鍵詞： | 服務站 、巴拉圭 、汽油 |
| 外文關鍵詞： | Service station, Paraguay, Petrol |
| DOI URL： | http://doi.org/10.6814/NCCU201900293 |
| 相關次數： | 點閱：139 下載：0 |
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The “Business Plan to Implement a Service Station in Paraguay” has the purpose to introduce the implementation and operation of a service station in the country according to the necessity of the consumer and in a way that generates value for the investors.
This project takes advantage of the opportunities offered by the current growth of the Economy, Demography and Infrastructure of Paraguay.
1. Introduction 1
2. Business Idea 2
2.1. Business Ideology 5
2.1.1. Mission Statement 5
2.1.2. Vision Statement: 5
2.1.3. Business Philosophy 5
3. Macro Environment 6
3.1. Paraguay Infrastructures and Roadworks 7
3.2. Regional Oil Price 11
4. Business Strategy 13
4.1. PORTER’S 5 Forces of Industry 13
4.1.1. Threats of new entrants 13
4.1.2. Bargaining Power of Costumers. 19
4.1.3. Bargaining Power of Suppliers. 20
4.1.4. Threat of substitute products 23
4.1.5. Competition in the Industry 25
4.2. Porter’s 5 Forces Summary 27
5. Operational Plan and Regulations 28
5.1. Government Regulation 28
5.2. Private Contract 28
5.3. Operation Requirements 29
5.4. Brand Requirements 31
5.5. Environmental Requirements 31
6. Business Canvas 32
6.1. Value proposition 32
6.2. Customer Segments 32
6.3. Channels 32
6.4. Costumer Relationship 33
6.5. Key Activities 33
6.6. Key Partners 34
6.7. Key Resources 34
6.8. Revenue Stream 34
6.9. Costs Structure 35
6.9.1. Entrepreneur Team 35
6.10. Business Model Canvas Summary 36
7. Marketing Plan 37
7.1. SWOT Analysis 37
7.2. Market Segmentation 39
7.3. Market Mix 40
7.3.1. Product 40
7.3.2. Place 43
7.3.3. Price 43
7.3.4. Promotion 44
7.3.5. People 45
8. Financial Plan 47
8.1. Startup Expenses and Capitalization 47
8.2. Cost Structure 51
8.3. Sales Projection 52
8.4. Projected Cash Flow 55
8.5. Sensibility Analysis 58
9. Conclusions 59
10. References 60
Porter, M. E. (1998). Competitive advantage: Creating and sustaining superior performance : with a new introduction. New York: Free Press.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing.
ADN Paraguayo. (2018). Paraguay tiene combustibles de mejor calidad y a precios más bajos - ADN Paraguayo. [online] Available at: https://www.adndigital.com.py/paraguay-combustibles-mejor-calidad-precios-mas-bajos/ [Accessed 22 May 2019].
Dgeec.gov.py. (2019). Censo de la Poblacion de Paraguay. [online] Available at: https://www.dgeec.gov.py/Publicaciones/datos/poblacion/Paraguay_Triptico%202018.pdf [Accessed 1 May 2019].
Bcp.gov.py. (2018). BCP - Banco Central del Paraguay. [online] Available at: http://www.bcp.gov.py/ [Accessed 22 Apr. 2019].
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Wikipedia contributors.(2019, May 14). Gran Asunción. In Wikipedia. Retrieved, May 21, 2019, from: https://en.wikipedia.org/w/index.php?title=Gran_Asunci%C3%B3n&oldid=897105565
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