本論文旨在探討企業的社會責任行為對社會輿論的影響，且主要是以媒體輿論為主，並以美國高科技產業為研究對象。近年來，企業社會責任(CSR) 以及ESG(Environmental，Social，Governance) 的概念受到廣泛關注。儘管目前企業認知到，CSR是非常重要的議題，但企業仍然無法掌握需將資源投入在何種CSR 活動中。本篇論文的研究問題，即在試圖釐清，企業在產業內的CSR 趨勢下，採取什麼樣的CSR行為，會如何影響媒體輿論。且更進一步，研究在何時採取(和同產業競爭者相比而言)，是否會帶來不同的社會輿論效果。本篇研究提供了有關企業CSR行為與媒體輿論之間關係的證據：即企業如果僅是從事與產業內趨勢相符的CSR活動，特別是環境類別，可能難以獲得額外的正面媒體評價，且企業應該避免成為產業內CSR趨勢的追隨者。總結而言，本研究結果有助於企業在制定和執行CSR策略時做出明智的決策。

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