| 研究生: |
蘇家煦 Chia-She, Su |
|---|---|
| 論文名稱: |
台灣成品布國際競爭策略研究 Studies on the International Competitive Strategy of Taiwan Apparel Fabrics |
| 指導教授: |
于卓民
Joseph. Chow Ming Yu |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 1993 |
| 畢業學年度: | 81 |
| 語文別: | 中文 |
| 論文頁數: | 195 |
| 中文關鍵詞: | 成品布 、國際競爭策略 、鑽石四條件 、化纖布料 、印染 |
| 外文關鍵詞: | Apparel Fabrics, International Competitive Strategy, Diamond Conditions, Synthetic Fabrics |
| 相關次數: | 點閱:217 下載:0 |
| 分享至: |
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本文以企業策略家Micnael Porter 1990年著作國家競爭優勢中的國家競
爭力之鑽石四條件互動為基礎,探討我國成品布產業現階段的作業品質及
下一階段之競爭策略。其中並以Werner International之分析方式,將全
球成品布業者分為四群,就鑽石四條件間互動方式的差異,確認我國與貼
身對手國的位階及與先進國的差異。本文實地訪談的地理範圍包括日本、
香港、大陸深圳、馬來西亞,實際訪談的國內外企業組織包括德國、日本
、香港、台灣約共60家,業務範圍包括化纖業、紡紗織布業、染整業、成
衣業、進口布料業、成品布外銷業者及協力廠商,希望能以「全球產業」
、「國際分工」的理性宏觀觀點來觀察。研究發現,我國化纖類成品布因
人纖技術的突破而具優勢,此優勢形成原因在於1960年代具競爭力的生產
要素中的高等因子;1990年代以後我國成品布業者,若仍繼續著非相關事
業多角化,在人材培育上無具體有力與全面的投資,我國的成品布將無法
在研發團隊的建立、織物設計能力與網路形成之三大工作上突破。本研究
中亦發現,我國成品布全體工作者的觀念與技術能力均有待全面的提升,
除非與先進國家各相應的組織進行密切的策略聯盟,僅靠自身的努力將不
足以提高四條件本身與互動的品質,亦即將無法超越國際分工的命定角色
,而我國成品布業將只能成為香港與東南亞成衣業之供應源而已。自民
國78年迄今,我國成品布業者,尚只有零星而局部的在公司策略與組織的
調整上努力;至於人材培育與相關產業方面,看不出來有進步的趨向,就
短期而言,我國仍只能在生產基地移轉、彈性生產及短交期、短碼數接單
上獲利,至於新市場(通路)開拓與新產品開發(布料設計與行銷資訊之結
合)方面,仍有待我方長期的努力。
第1章緒論..........1
1-1研究背景與動機..........1
1-2研究目的..........8
1-3論文結構..........9
第2章理論文獻探討..........11
2-1價值鏈..........11
2-2優勢分析與國際競爭策略..........13
2-3國家競爭力之鑽石四條件..........16
第3章研究方法與架構..........21
3-1觀念架構..........21
3-2研究方法..........22
3-3研究流程..........28
第4章成品布相關活動與全球成品布產業..........30
4-1成品布產業關聯活動..........30
4-1-1紡織鏈..........30
4-1-2流行產業與成品布..........36
4-1-3Converter布料接單之工作流程..........40
4-1-4互動指標..........45
4-2全球成品布產業..........48
4-2-1全球紡織品貿易移轉..........48
4-2-2成品布產業之群組劃分..........51
第5章香港成品布市場的競爭..........54
5-1香港布料工業..........54
5-2香港布料市場產品種類..........55
5-3香港主要布料供應國個別討論..........58
5-4拓銷通路..........62
5-5市場競爭因子分析..........62
5-6四條件互動指標強弱..........67
第6章個案研究-中、日、韓、港、台成品布生產作業比較..........68
6-1個案訪談..........68
6-2培養成品布生產要素的機..........72
6-3台灣人纖史..........74
第7章個案研究──我國成品布公司與對手國的競爭策略..........82
7-1我國成品布產業..........82
7-1-1一貫大廠..........89
7-1-2織布廠/染整廠..........93
7-1-3Converter..........99
7-2日本成品布產業..........101
7-2-1化纖業之研究導向..........104
7-2-2棉紡業/染整業/絲織業的掙扎..........107
7-2-3商杜:開始強調海外生產功能..........112
7-3香港棉紡織業的轉型..........114
7-4韓國紡織業(VS.台灣)..........120
7-5我國成品布業者在大陸的機會與威脅..........122
7-6義大利的紡織業及毛料布..........130
7-6-1成功原因:挑剔需求/成衣導向/不斷投資/代工體制..........131
7-6-2布拉特(Prato)毛料布專業區..........135
7-6-3義大利設計:西方文明的匯萃..........137
7-7本章小結..........139
第8章相關產業(RSI):染助劑與機器廠商..........140
8-1染助劑應用技術服務部門..........140
8-2我國成品布的RSI-永光化學與日本染料業..........151
8-3另一個RSI-紡織染整機械業..........156
第9章結論與建議..........149
9-1結論..........150
9-2建議..........155
參考文獻..........157
附錄一印染工程簡介..........162
附錄二廣東深圳四家印染廠訪問..........171
附錄三Hoechst技師在日本技術服務報告..........184
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2.許繼戚「特殊紗市場稱皇帝,根留台灣一條龍」 紡織週刊1993年5月15日。
3.紡拓會,1992 年我國紡織工業之回顧與展望,民82年3 月。
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