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| 研究生： |
陳正德 Chen, Steven |
|---|---|
| 論文名稱： |
雲端運算運用的創業計畫 Business plan for cloud computing service in Taiwan |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 中文 |
| 論文頁數： | 31 |
| 中文關鍵詞： | 雲端運算 |
| 相關次數： | 點閱：171 下載：0 |
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| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
雲端運算運用的創業計畫
Cloud Computing has become a hot topic in Information Technology (IT) industry recently. This business plan will cover an overview of Cloud Computing Service with attributes and service categories. It also includes some concerns that were raised by experts.
Industry analysis thinks it will be the next big thing. IT industry will soon be transformed by this evolution. Author has done some researches on the worldwide market acceptance on the idea of Cloud Computing Service. Specifically, Taiwan market is also evaluated since primary targeted customer is Taiwan SMB.
After the market research is completed, SWOT analysis is done to identify strength, weakness, opportunity, and threat. Finally, four Cloud Services are created and customized to meet the needs of local market. Revenue forecast is proven the business is profitable.
1. Executive Summary……………………………………………………7
1.1 Objectives.…………………………………………………….….7
1.2 Management Team……………………………………………….8
2. Evolution of Cloud Computing………………………………………..9
2.1 Cloud Computing Service Overview……………………………..9
2.2 Five Attributes…………………………………………………..10
2.4 Three Categories………………………………………………...11
2.4 Five Concerns/Issues……………………………………………13
3. The Role of Cloud Computing Service………………………………15
3.1 The Current Market Analysis Worldwide ………………………15
3.2 Market Acceptance………………………………………………17
3.3 Market Opportunity in Taiwan………………………………….18
4. Marketing Plan…………………………………………………….…19
4.1SWOT Analysis ..…………...…………………………………...19
4.2 Competitions Analysis …………………………………………22
4.3 Implementation Strategy………………………………………..23
4.4 Target Market Segment ………………………………………...24
4.5 Cloud Service Offerings………………………………………...25
5. Financials …………………………………………………………….27
5.1 Market Forecast ………………………………………………..27
5.2 Revenue Forecast ………………………………………………28
5.3 Projected Hardware Cost ………………………………………28
5.4 Projected Operation Cost ………………………………………28
6. Conclusion……………………………………….………..………….29
7. Reference………………………………………………………...…...30
8. Appendix………………………………………………..……………31
[1] Press Releases (2009). Gartner Survey of 900 CIOs Shows 42 Percent of Respondents Decreased Their IT Budgets in First Quarter of 2009. http://www.gartner.com.
[2] Gens, F. (2008). IT Cloud Service Forecast – 2008, 2012: A Key Driver of New Growth. http://blogs.idc.com, 1-5.
[3] Lin, S. (2009). The Business Opportunity of Cloud Computing Service to Business and Government in Taiwan. Market Intelligence & Consulting Institute. 3-14
[4] Lin, S. (2009). The Market Trend of Cloud Computing in IT Service Industry. Market Intelligence & Consulting Institute. 20-25
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