| 研究生: |
孫宇禮 Kulintsev, Yury |
|---|---|
| 論文名稱: |
福爾摩沙工業電腦公司台灣分公司 Formosa Industrial Computer Company, Taiwan Branch |
| 指導教授: |
吳文傑
Wu, Jack |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2010 |
| 畢業學年度: | 98 |
| 語文別: | 英文 |
| 論文頁數: | 38 |
| 中文關鍵詞: | 工業電腦公司 |
| 相關次數: | 點閱:73 下載:0 |
| 分享至: |
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福爾摩沙工業電腦公司台灣分公司
Formosa Industrial Computer Company (FICC) will be a newly formed Taiwan-based branch of a company, which is engaged in distribution of industrial computers and peripheral products to Russian, European and Asian markets. Using a new business model the company will remove unnecessary intermediaries between manufactures and customers, and will place the orders through its branch office directly to manufacturers. FICC purchase office will primarily have three sources of revenue:
1. Revenue from discounts on quantity ordered. We accumulate the orders from parent company to obtain the higher quantity and better prices
2. Revenue from discounts on combined shipments. We combine the cargo from different manufacturers and ship it in one lot to the parent company
3. Revenue from internal sales. The expected revenue generated from internal sales of FICC to any Asian country
FICC will initially be funded with $0.1 million invested by its founders for start up costs and working capital. We expect revenue to increase from $0.7 million in coming year to more than $0.8 million next year and the fifth year revenue will be almost $1.5 million, yielding a net income of $0.38 million.
Our most desirable option for exit is a merger or buyout by a large corporation. We believe that with substantial cash flows and a loyal customer base FICC will be attractive to potential corporate investors within five years. We would also consider the possibility of issuing an IPO after five years to provide liquidity for its initial investors.
EXECUTIVE SUMMARY……………………………………….…………………………....1
1. THE COMPANY & THE PRODUCT……………………………...………………………4
1.1 MISSION, OBJECTIVES AND KEYS TO SUCCESS…………..…...………….4
1.2 COMPANY SUMMARY………………………..………………………..............5
1.3 PRODUCT AND BUSINESS MODEL……………...………………………........6
2. MARKET RESEARCH AND ANALYSIS………………...……………………………..11
2.1 MARKET DEFINITION AND TRENDS………………..……………………...11
2.2 ASIAN MARKET ENTRY AND GROWTH STRATEGY……...……………...17
2.3 COMPETITORS, RISKS AND OTHER INFLUENCES………...……………...22
3. FINANCIAL PLAN………………………………………………………………………..28
4. MANAGEMENT TEAM…………………………...……………………………………..35
REFERENCES…………………………………………………………….………………….36
APPENDIXES…………………………….………..………..………….……..……………..38
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