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| 研究生： |
周連恩 Chuc, Elias R. |
|---|---|
| 論文名稱： |
於貝里斯經貿自由區開設Bao Bing熟食店之商業企畫書 Business plan for “Bao Bing: Feasibility of establishing a deli in the Commercial Free Zone, Belize” |
| 指導教授： |
周行一
Chow, Edward |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2010 |
| 畢業學年度： | 99 |
| 語文別： | 英文 |
| 論文頁數： | 58 |
| 中文關鍵詞： | 商業企畫書 |
| 相關次數： | 點閱：123 下載：21 |
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於貝里斯經貿自由區開設Bao Bing熟食店之商業企畫書
Bao Bing is an ice deli operating in the Commercial Free Zone, Belize, in Central America.
Bao Bing’s offering is positioned as “Asian”, fresh, natural and healthy ice deli being introduced in this new market. We have determined growth potentials and within our first year of operation we intent to obtain 25% of our target market, growing to 60% by 2015.
The initial investment and working capital to start the business will be US$200,000, which will be funded from the owner’s capital and a business loan. We expect to generate profits on our second year of operations, reaching an approximate target of $185 thousand by 2015.
Bao Bing has a positive NPV of US$70,070.12 which indicates that the project is viable and has an Interest Rate of Return of 31.74%. For Bao Bing, the payback period will take 2 years and 354 days.
Table of Contents III
1.0 Executive Summary 6
1.1 The Company 6
1.2 Legal Form of Business 6
1.3 Facility & Location 6
Figure 1: Our Location 7
1.4 Mission 9
1.5 Vision 9
2.0 Company Overview 10
2.1 Our Offering and Business Model 10
2.2 The Business Strategy 11
Figure 2: Value Creation 13
2.3 Boa Bing’s Positioning 14
2.4 Raw Material/Sourcing 14
2.5 Management Team 15
Table 1: Bao Bing Management Team 15
2.6 Outside Management Support 18
3.0 Customers 19
3.1 Customer Profile 19
3.2 Market Segment 20
Table 2: Market Segment Strategy 20
Table 3: Market Segments 21
3.3 Demand Forecast 21
Table 4: Demand & Sales Pro Forma for 2011 to 2015 21
4.0 Industry 22
4.1 Background on the Free Zone 22
4.2 Economic Overview of Quintana Roo State, Mexico and Belize 24
4.3 Industry Analysis 25
5.0 Marketing Plan and Strategy 26
5.1 Objectives 26
5.2 Marketing Strategy 27
5.3 Marketing the Value of Bao Bing 28
5.4 Integrating the internet in our business 28
5.5 Business Partners 29
6.0 Competition 29
6.1 Competitors 29
Table 5: Competitors 30
6.2 Competitive Roundup 31
Table 6: Product Attibutes Scale 31
6.3 Indirect Competition 32
7.0 Boa Bing’s Strengths, Weaknesses, Opportunities, & Threats (SWOT Analysis) 32
7.1 Strengths 32
7.2 Weaknesses 34
Table 7: Labour Force Indicators for April and Sept, 2009 34
7.3 Opportunities 35
7.4 Threats 37
7.5 Risks 38
8.0 Regulations and Policies 39
8.1 Environment Sustainability- Zero Waste & Greening Benefits 39
Design for the Environment 39
8.2 Government Regulations 40
9.0 Financial Projections 41
9.1 Variable Costs 41
9.2 Fixed Costs 41
Table 8: Pro Forma Fixed Cost by Year 42
9.3 Initial Investment 42
Table 9: Initial Investment 43
9.4 Funding 44
Table 10: Loan Pro Forma for Bao Bing 44
9.5 Break Even Analysis 45
9.6 Income Statement 46
Table 11: Pro Forma Income Statement 46
9.7 Cash Flow and Net Present Value Analysis 47
Table 12: Pro Forma Cash Flow 47
Table 13: Discount Rate 49
9.8 Recovery Period of Investment (payback) 50
Table 14 Recovery Period of Investment 50
10.0 Exit Strategy and Summary 50
10.1 Exit Strategy 50
10.2 Summary of Bao Bing’s Business Plan 51
11.0 Supporting Documents 53
APPENDIX #1 56
APPENDIX #2 56
APPENDIX #3 57
APPENDIX #4 58
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