1. Executive Summary 1
1.1. Introduction 1
1.2. Business Concept 1
1.3. Market 2
1.4. Management and Organization 3
2. Market Overview 4
2.1. Overall Market 4
2.2. Targeted Customers 5
2.3. Competition 5
3. Company Overview 7
3.1. Company Brief 7
3.2. Mission 7
3.3. Key Factor of Success 7
3.4. Product/ Service 8
4. Marketing Plan 8
4.1. Target Market 8
4.2. Products 10
4.2.1. Commuting Mask : 10
4.2.1.1.Metro Masks : 10
4.2.1.2.Motor Mask : 11
4.2.2. Sports Mask : 12
4.2.3. Seasoned/Allergy Mask 12
4.2.4. Accessories or Tailor-made Mask : 13
4.3. Price 14
4.4. Place 16
4.4.1. On-line shop store : 16
4.4.2. Store in high shopping area : 18
4.5. Promotion 19
4.5.1. Advertisement : 19
4.5.2. Internet Marketing : 20
4.5.2.1.Public Relations : 20
4.5.2.2.On-line advertisement : 20
5. Management and Organization 21
5.1. Key Personnel Resource 21
5.2. Human Resource Management Strategy 22
6. Financial Plan 23
6.1. Source of Funds 23
6.2. Revenue Forecast 24
6.3. Project Cash Flow Statement 25
6.4. Project Income Statement 26
6.5. Breakeven Analysis 27
6.6. Project Balance Sheet 28
Appendix 30