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研究生： 金風箏
Chambon, Margaux
論文名稱： 泰國旅遊業：資產、生態威脅以及解決方法
Tourism in Thailand: assets, ecological threats and solutions for the future
指導教授： 林月雲
Lin, Carol
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2017
畢業學年度： 105
語文別： 英文
論文頁數： 77
中文關鍵詞： 泰國旅遊業 、資產 、生態威脅 、解決
外文關鍵詞： Tourism in Thailand, Assets, Ecological threats, Solutions
相關次數： 點閱：160  下載：23 
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    • Tourism is today one of the largest and fastest growing economic sectors in the world. It has largely become popular, and even become massive within the past few years. It is now possible for the greatest number of people and for an ever lower cost to go all over the planet with always fewer obstacles. It thus entails competition between the countries to welcome the largest number of tourists. In South-East Asia, Thailand is particularly famous as a tourist destination, and attracts tourists from all over the world.
    Tourism is undoubtedly an important primary source of foreign exchange and employment in Thailand, and helps the country to develop its economy. Nevertheless, the tourism industry is nowadays mostly characterized by mass tourism in Thailand. Despite the economic advantages mass tourism brought, mass tourism also implies many ecological, social and cultural problems for Thailand and all over the world. Among the degradations generated by tourism industry in Thailand, there are: environmental degradation and pollution, destruction of ecosystems and biodiversity, depletion of water resources, waste, coastal erosion, animals mistreatment… and climate change. Climate change will increase the probability of important natural disasters that may cause dramatic damages to the local populations. All these factors will impact the country; influence its future and the choice of the tourists’ destinations. Therefore, it will have a direct impact on the economy if the tourists choose Vietnam, the Philippines, Cambodia and Indonesia over Thailand to travel.
    A possible answer to tackle these issues could be to get inspiration from Costa Rica. This little Central American country based all its tourism strategy on ecotourism, which aims to have as little impact as possible on the natural environment. It also has an important focus on the education of tourists and aims at raising awareness on the necessity of preserving biodiversity. Thailand is still able to initiate change by looking forward and choosing a long term approach concerning its tourism industry. But Thailand needs to have the courage to implement some new measures and to follow them. 

    Introduction 1
    1. Literature Review: Global Tourism and its challenges 1
    1.1. Growing important of tourism in our global economy 1
    1.2. Where do the tourists go, and where do they come from? 4
    1.3. Evolution of tourism and its negative effects 8
    1.4. Sustainable tourism and Ecotourism 9
    1.5. Thesis’ objectives 12
    2.The importance of tourism industry in Thailand 13
    2.1. Overview: global economy in Thailand 13
    2.2.Tourism Industry in Thailand 15
    2.2.1.1 Gross Domestic Product 15
    2.2.1.2. Employment 18
    2.2.1.3. Key facts about the tourists visiting Thailand: International arrivals 18
    2.2.1.4. Key facts about the tourists coming to Thailand: Domestic market 23
    2.2.2.1. Easy access of the country 24
    2.2.2.2. Natural and cultural diversity of Thailand 26
    2.2.2.3. Pros and cons of mass tourism 28
    2.3. Conclusion 29
    3.Problems brought by the tourism industry in Thailand 29
    3.1.Biodiversity in Thailand 29
    3.2 Shortage of water resources 31
    3.3.Massive pollution in the South 34
    3.4.Tourism can be a threat for animals 38
    3.5.Climate change and its future impacts on Thailand and on its tourism industry 42
    3.5.1.Tourism contributes to global warming and thus to climate change 42
    3.5.2. Climate change will negatively affect Thailand and its tourism sector 43
    3.5.2.1.Floods 45
    3.5.2.2.Droughts 45
    3.5.2.3.Sea level rise 47
    3.5.2.4.Sea warming 48
    3.5.2.5.Other natural disasters 49
    3.6.Conclusion 49
    3.7.Conclusion parts 2 and 3: SWOT Analysis of Thailand’s tourism 50
    4.The example of Costa Rica: How Thailand could implement similar projects and politics for its own tourism? 52
    4.1.Introduction 52
    4.2.Why should we compare this two countries? 53
    4.3 Biodiversity in Costa Rica 56
    4.4.Ecotourism in Costa Rica 56
    4.4.1.Natural parks and reserves 56
    4.4.2. Government’s programs and incentives 59
    4.4.3.How is tourism in Costa Rica doing today? 61
    4.4.4. Suggestions of measures for tourism in Thailand 63
    5.Final Conclusion 67
    References 69

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    117. Thailand promotes ecotourism and sustainable practice (2015, June 23rd) Retrieved from http://thailand.net.au/thailand-promotes-ecotourism-and-sustainable-practice/

    118. Green Leaf Foundation (n.d.) Retrieved from http://www.greenleafthai.org/en/green_found/

    119. Sintunawa, C. (n.d.) Retrieved from http://asiapacific.unwto.org/sites/all/files/pdf/thailand.pdf

    120. Ministry of Foreign Affairs, What is TICA? (n.d.) Retrieved from http://www.tica.thaigov.net/main/en/organize/24387-What-is-TICA.html

    121. Syllabus Sustainable Community-based Ecotourism Development (n.d.) Retrieved from http://tica.thaigov.net/main/contents/images/text_editor/files/Sustainable%20Community-Based%20Ecotourism%20Development.pdf

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