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研究生: 陳安穠
Chen, An-Nung
論文名稱: 幼兒族語假日托育計畫與未來展望
Ipmact weekend playcare
指導教授: 蔡政憲
Tsai, Jason
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2017
畢業學年度: 106
語文別: 英文
論文頁數: 54
中文關鍵詞: 假日托育
外文關鍵詞: Weekend, Playcare
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  • IMPCT is a global social enterprise dedicated to transforming low-income and vulnerable communities through education. Our business model involves branding and selling locally sourced products and investing the profits into a proven intervention to break the poverty cycle. Weekend Playcare is a case study of IMPCT Taiwan’s early childhood education program. This case study will illustrate the early education problems of aboriginal children that IMPCT discovered and identified. Additionally, IMPCT developed a business model to solve social issues. At the end of the case study, it will present the evaluation outcome of the Weekend Playcare project.

    1. PROJECT BACKGROUND 1
    2. COMPANY OVERVIEW 3
    2.1. Mission 3
    2.2. Vision 4
    2.3. Company Structure 4
    2.4. Current Operation Scale 5
    2.5. Company Founders and Team 6
    3. WEEKEND PLAYCARE BUSINESS MODEL 9
    3.1. Social Issues 9
    3.2. Value Proposition 9
    3.3. Objective 9
    3.4. Key Partners 10
    3.5. Key Activities 10
    3.6. Customer Relationship 10
    3.7. Channel 11
    3.8. Customer Segment 11
    3.9. Weekend Playcare Execution Plan 11
    3.9.1. Class Outlines 11
    3.9.2. Class Schedule 12
    3.9.3. Teacher Qualifications 13
    3.9.4. Location 13
    3.9.5. Recruitment 15
    3.9.6. Curriculum 16
    3.10. Weekend Playcare Evaluation 18
    3.10.1. Social Impacts 18
    3.10.2. Questionnaire (Pre- and Post-questionnaire) 19
    3.10.3. Focus Group Workshop 20
    3.10.4. Logic Model 22
    4. 4. COFFEE AND JAM PRODUCTS 25
    4.1. Product Description 25
    4.2. Package Design 27
    4.3. Customer Profile 30
    4.4. Distribution Channel 31
    4.5. Competitive Advantage 32
    5. FINANCIAL PLAN 33
    5.1. Cost Structure 33
    5.2. Revenue Stream 33
    5.3. Weekend Playcare and Product Sales Projection 33
    6. MANASKAL CLASSROOM 35
    6.1. What is Manaskal Classroom? 36
    6.2. Why Manaskal Playcare? 36
    6.3. Who Are Our End Customers? 36
    6.4. When is the Best Time to Execute Manaskal Playcare? 36
    6.5. Value Proposition 36
    6.6. Class Outlines 37
    7. SOCIAL IMPACT MEASUREMENT AND REPORT 40
    8. CONCLUSION AND PERSPECTIVE 42
    9. APPENDIX 44
    9.1. Pre-Test Questionnaire 44
    9.2. Post-Test Questionnaire 45
    9.3. Pre and Post test Analysis 49
    9.4. Logic Model Overview 53
    9.5. Financial Projection Breakdown 54

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