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研究生： 吳敏靜
Wu, Mimi
論文名稱： 貳本文化創意中心創業企劃書
Business Plan of Urban Culture & Creative Art Center
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2016
畢業學年度： 104
語文別： 中文
論文頁數： 44
中文關鍵詞： 創業企劃書 、文化創意中心
外文關鍵詞： Business Plan, Culture & Creative Art Center
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    • Executive summery
    1.1 The Company
    Urban Culture & Creative Art Center is the first and the only education platform for e-devices owners from experts to common users. It provides a empowering learning space for eco-consciousness education, basic e-device maintaining, professional repairing, to creative art making.
    1.2 Purpose
    With integrity and love, we embrace our responsibility to co-create a world where each of our communities and our planet can be healthy. In order to solve the environmental issues that we are all facing, we manage to educate and to raise the awareness of all the positive and negative effects of our doings. All the while, provide a platform for everyday people to understand and apply complex environmental issues and live greener lives with creativity.
    1.3 Mission Statement
    We reach the goal of green living by giving daily e-devices a longer life cycle and a new functionality into art forms and lively storytelling. The 100% open space of Urban Culture & Creative Art Center connects the technology and creative green living to entrepreneurship opportunities, links sustainability education, and sets a new industry standard of Conscious Business, Share Education, and Connection Economy.
    1.4 Objectives
    The objectives of Urban Culture and Creative Art Center are the following:
     Reach over 3000 customers every year.
     Recruit and train technicians with integrity and skill.
     Generate and increase sales revenues steadily after year two to contribute back to society.
    1.5 Vision
    Urban Culture & Creative Art Center holds a strong vision to become the center of greener living, to be admired for its people and partnership, to be recognized by the eco-communities, and to operate a service of healthy, environment caring, reliability and efficiency.
    1.6 Keys to Success
     Exceptional, expedient, and convenient repair services.
     Reasonable prices, clear and transparent changing policies.
     Building a strong professional relationship and trust with the customer base.
     Unique customers experience.
     Knowledge sharing community.
     People oriented, nature friendly atmosphere.
     Advancing business models.
     Innovations with artists and technicians to help shield from future competition.

    1. Executive summery 1
    1.1 The Company 1
    1.2 Purpose 1
    1.3 Mission Statement 1
    1.4 Objectives 1
    1.5 Vision 2
    1.6 Keys to Success 2
    2. Company Summary 3
    2.1 History & Background 3
    2.2 Start-up Summary 4
    3. Product & Services: 14
    3.1 Repair, Resell and Recycle Service 14
    3.1.1 Operating Process 16
    3.2 Workshop 17
    3.2.1 Creative Art Center 17
    3.2.2 Culture Education Programs for the Community 17
    3.3 Technical and Vocational Education Platform 18
    3.3.1 Training Courses: 18
    3.2.4 Partnership Opportunities 19
    4. MARKET ANALYSIS 5
    Major Demographic, Economic, Social and Cultural factors 5
    Trends in the Industry 6
    4.1 THE MARKET 7
    4.1.1 Market Factors 7
    4.1.2 Market Segmentation 9
    4.1.3 Products & Services 10
    4.1.4 Pricing 11
    4.1.5 Market Trends 11
    4.1.6 Implications or risk factors and Planned Response 11
    4.2 THE COMPETITION 12
    4.2.1 Competitors and type of competition 12
    4.2.2 Competitors' Strengths and Weaknesses 12
    4.2.3 Competitive advantage 12
    4.2.4 Major Competitor 13
    5. Marketing and Sales Plan 14
    5.1 Customer Segmentation 20
    5.1.1 Mobile Device (Cellphone, Tablet, Laptop) Users 20
    5.1.2 Handcrafters (DIY Consumers, Hipsters) 20
    5.1.3 Green Consumers 21
    5.2 Advertising & Promotion 21
    5.3 Customer service policy 22
    5.3.1 Customer Service Procedure 23
    6. Operation Plan 25
    6.1 Competitive (SWOT) Analysis 25
    6.1.1 Strengths: 25
    6.1.2 Weakness 25
    6.1.3 Opportunity 25
    6.1.4 Threats 25
    6. 2 Long Term Operating Plan 26
    6.2.1 Develop Mobile Application 26
    6.2.2 Alliance with channels 26
    6.2.3 Diversify Operation 26
    7. Human Resource Plan 28
    7.1 Key employees/ Personnel Plan 28
    7.1.1 General Manager 28
    7.1.2 Technical Development Manager 28
    7.1.3 Executing Level 28
    7.2 Projected Organization Chart 29
    8. Action Plan 30
    8.1 Action & Time Table 30
    9. Cost and Expenses 31
    9.1. Labor Cost 31
    9.2. Equipment 31
    9.3. Renovation Cost and Office Furniture 32
    9.4 Depreciation 32
    9.5. Monthly Expense 32
    10 Financial Projection 33
    10.1 Sales Forecast 33
    10.2. Balance Table 35
    10.3 Stop-loss point 36
    11. Conclusion 36
    12. Appendix 37
    Sales Forecast Table 37
    Personnel Plan Table 43
    13. References: 44

    1. IBIS WORLD Cell Phone Repair in the US: Market Research Report (http://www.ibisworld.com/industry/cell-phone-repair.html)
    2. Staymobile: Cell Phone Repair Industry Market Research
    3. Deloitte Used Smartpohones: the 17 billion market you may never have heard of
    4. ITIS(Industrial Technology Information Services) IEK Project Report of追蹤全球二手翻新手機的市場商機
    5. Korea Telecom-Hitel, Next Technology Research Institute
    6. US ITC report on e-waste exports https://www.usitc.gov/publications/332/pub4379.pdf
    7. EPA statistics on e-waste
    8. http://www.bplans.com/recycling_waste_materials_business_plan/products_and_services_fc.php
    9. Environmental Protection Administration http://web.epa.gov.tw/en/index.aspx
    10. Mintel Group Ltd. (2013). DIY Home Improvement and Maintenance - US. Chicago: Mintel Group Ltd.
    11. Google research of DIY's Digital Makeover: Understanding Today's Do-It-Yourself
    12. IISD: International Institute for Sustainable Development https://www.iisd.org/
    13. Institute for information industry www.iii.org.tw

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